Angels Den


Angels Den is a platform which seeks to connect businesses with angel investors. It was founded in 2007.
Angels Den - now Angels Den Funding - offers an online investing platform, which allows investors to invest in pre-vetted SMEs.
Angels Den is headquartered in England.

History

The process of matching business owners and investors was initially done online, but in July 2008 Angels Den introduced the concept of "SpeedFunding" where entrepreneurs pitch to investors on a one-to-one basis.
In July 2013 the runner-up of the BBC television series The Apprentice, Luisa Zissman, found 16 investors to fund her new business through Angels Den.
In October 2013, Angels Den launched an online platform and a rebranded website.
As of 2020, Angels Den Funding was led by CEO Abhilasha Dafria.

Model

Angels Den is an online investment platform promoting investment in pre-vetted SMEs Investors often play an active role in the business, providing the initial funding, expertise and contacts to drive growth. Once an anchor investor is on board, Angels Den opens funding to other investors.
Angels Den provides various offline pitch events such as "SpeedFunding" events, where entrepreneurs present short elevator pitches to a number of investors on a one-to-one basis. Angels Den also runs "Angel Club" events for pre-screened businesses, as well as private viewings. In addition to this, Angels Den offers free, informative masterclasses to improve knowledge in all areas of investing.

EIS and SEIS

The Enterprise Investment Scheme was launched in 1994. It covers five separate forms of tax relief: 30% Income tax relief, Capital Gains Tax Deferral Relief, CGT Freedom, Loss Relief, Inheritance Tax Relief. Most businesses presented to angels via Angels Den and especially via the Tech Club are EIS or SEIS eligible.

Activities

Equity pitches on Angels Den offer investors the opportunity to purchase shares in the company. Companies that have raised funding through this method have included:
BusinessAmount RaisedEquity AmountDate
WhiskyInvestDirect£1,076,47220%May 2015
Stylect£100,0005%Feb 2015
NY Slice£300,00025%Dec 2014
Antaco£213,84010%Aug 2014
Beer 52£100,00010%Jan 2014