Anderson Valley Advertiser
The Anderson Valley Advertiser is a digital newspaper covering Mendocino County. From the 1950s until 2024, it published a small weekly paper in the broadsheet format.
History
The Anderson Valley Advertiser was founded in 1956 by Elizabeth and Steven Malgrem in Boonville, California. The paper was purchased in 1983 by Bruce Anderson, who expanded its national coverage.Anderson left the AVA in 2004 for Oregon where he tried to start another weekly. It failed and Anderson bought the AVA back in July 2007. The paper enjoyed a modest national circulation during its print run. It is now online only. Anderson describes himself as "a socialist with strong, nay overwhelming, anarchist instincts."
Masthead
The old masthead in the print version billed the paper as "America's last newspaper." It featured mottoes borrowed from the French Revolution and the Industrial Workers of the World:- Fanning the Flames of Discontent!
- Peace to the Cottages! War on the Palaces!
- All Happy - None Rich - None Poor
- "Be as radical as reality." - Lenin
- "Newspapers should have no friends." - Joseph Pulitzer