Anabel Ternès


Anabel Ternès is a German entrepreneur, author, and professor of International Business Administration at the private university SRH Berlin University of Applied Sciences.

Early life and career

After completing her schooling, Ternès initially studied German Studies, Catholic Theology, and History at the University of Osnabrück. She also obtained her first and second state examinations for teaching in the subjects of German, Catholic Religion, and History through an additional exam. Ternès completed a degree in Business Administration at the University of Hagen, graduating as a Diplom-Kauffrau. Furthermore, she earned a diploma in Education at the University of Osnabrück while working. In 2004, Ternès received her doctorate in German Studies from the Otto von Guericke University Magdeburg, being awarded the title Dr. phil.
On June 1, 2008, Ternès left her executive position in sales for Central Europe at Samsonite NV, Belgium, to become the sales manager of the men's underwear brand Hom.
In 2012, Ternès took over the management of the International Institute for Sustainability Management at the SRH Berlin University of Applied Sciences. This role involves research in the fields of digitization, as well as business establishment and development. Since 2012, she has held a professorship in Communication Management, International Business Administration, and Digitization at SRH Berlin.
In 2016, Ternès, together with Julian Maar, founded a platform for mental health. In the same year, Ternès also established the non-profit organization GetYourWings to promote sustainable and digital competencies. In early 2017, along with Maar, she founded the company Co-Carrier, a delivery network for private individuals.
In September 2021, Kai Wegner – the CDU's top candidate for the Abgeordnetenhaus of Berlin election representing a designated CDU-SPD government – announced that Ternès was intended to be the Education Senator in the new CDU-SPD government.

Focus areas

Ternès teaches as a professor in the areas of sustainability and digitization. She is also the director of the International Institute for Sustainability Management at the SRH Berlin University of Applied Sciences. Another focus of her work is the area of corporate leadership. Within this area she participated in a panel discussion at the Frankfurt Book Fair 2022 on the topic of sustainable business.
Ternès is also active in the field of futures studies. In 2025, she attended the Schwäbisch Gmünd Education Conference and spoke on the concept of Futures Literacy, a framework that involves developing the ability to recognize and use different possible futures in learning processes.

Personal life

By marriage to Gert-Friedrich Prince of Prussia, Ternès additionally adopted the name Princess of Prussia. She married Georg Haub in her second marriage on May 24, 2018. She has a son and lives in Berlin.

Selected publications

Author of Specialized Books

30 Minuten wirkungsvoll kommunizieren. Gabal, Offenbach 2015,.Orientierungsmodelle und Digitalisierung. Kommunikationsprozesse im Wandel. De Gruyter, Berlin, Boston 2019,.Ferngesteuert?! Hin zur Digitalen Souveränität. Springer, Heidelberg 2021..30 Minuten Digitale Souveränität. Gabal, Offenbach 2022,.

As co-author

  • with Dunja Ewinger, Juliane Koerbel, Ian Towers: Arbeitswelt im Zeitalter der Individualisierung. Trends: Multigrafie und Multi-Option in der Generation Y. Springer Gabler, Wiesbaden 2016..
  • with Benjamin Klenke, Marc Jerusel, and Bastian Schmidtbleicher: Integriertes Betriebliches Gesundheitsmanagement. Sensibilisierungs-, Kommunikations- und Motivationsstrategien. Springer Gabler, Wiesbaden 2017,.
  • with Susanne Bachmann: Effiziente Krisenkommunikation – transparent und authentisch. Springer Gabler, Wiesbaden 2017.
  • with Hans-Peter Hagemes: Die Digitalisierung frisst ihre User. Der digitale Wahnsinn und wie Sie ihn beherrschen, Springer Fachmedien, Wiesbaden 2018,.
  • with Peter Spiegel, Arndt Pechstein, and Annekathrin Grünberg: Future Skills. 30 zukunftsentscheidende Kompetenzen und wie wir sie lernen können, Vahlen, Munich 2021.

Specialist contributions

Wenn Digitalisierung mehr als ökonomischer Selbstzweck sein soll. Digitale Lernformate zur Optimierung individuellen lebenslangen Lernens. In: Gabal e. V. : Digital Strategies in Training. 11 Impulses for Digital Teaching and Learning Formats in Training and Further Education. Jünger Medien Verlag Gabal, Offenbach 2020. Pp. 80–89..Generationswechsel. In Rainer Gröber & Inga Dransfeld-Haase : Strategic HR Work in Transformation – Participation and Co-Determination for Successful HRM. Bund-Verlag, Frankfurt am Main 2021..Recruiting 4.0. Den passenden Mitarbeiter für den digitalen Wandel finden und erfolgreich binden. In: Basics of Further Education – Practical Aids. GdW-Ph. Update delivery No. 185, May 2020, Art. 50521185. Luchterhand, Munich 2020. Pp. 1–37..Krise, Chance, Disruption. Was ein erfolgreiches New Leadership jetzt leisten muss. In: Harwardt, M., Niermann, P., Schmutte, A. M., Steuernagel, A. : Learning in the Age of Digitization. Springer Gabler, Wiesbaden 2023. Pp. 3–17..

Co-editor

  • with Argang Ghadiri, Theo Peters: Trends im Betrieblichen Gesundheitsmanagement. Ansätze aus Forschung und Praxis. Springer Gabler, Wiesbaden 2016,.
  • with Clarissa-Diana Wilke: Agenda HR – Digitalisierung, Arbeit 4.0, New Leadership. Was Personalverantwortliche und Management jetzt nicht verpassen sollten, Springer Fachmedien, Wiesbaden 2018,.
  • with Marco Englert: Nachhaltiges Management. Nachhaltigkeit als exzellenten Managementansatz entwickeln, Springer Gabler, Wiesbaden 2019,.
  • with Matthias Schäfer: Digitalpakt – was nun? Ideen und Konzepte für zukunftsorientiertes Lernen, Springer VS, Wiesbaden 2020,.
  • with Wolfgang Grenke: Nachhaltigkeit heißt für uns Verantwortung: Tipps und Mut machende Erzählungen von erfolgreichen Unternehmer:innen und Gründer:innen, 2023,.