Americas' SAP Users' Group


Americas' SAP Users' Group is the largest IT professional association in North America.
WWW asug.com

History

In 1990, SAP customers attended the SAP annual conference “SAPPHIRE” to form a SAP users' group. In 1991, the Americas' SAP Users' Group was created. ASUG works with SAP in order to deliver education and training, networking, research, and influence to ASUG members. The ASUG Annual Conference shares a location with SAP's annual SAPPHIRE NOW event.
In 2016, ASUG acquired The Eventful Group's North American assets. In 2016, ASUG launched the ASUG University program, which is delivered through both hands-on and virtual methods.
ASUG is one of the 12 members of the SAP User Group Executive Network.