American Modern
American Modern was a distinct American design aesthetic formed in the period between 1925 and World War II, related to American modernism, involving industrial design and decorative art. American Modern was created by a pioneering group of designers, architects and artists, including Norman Bel Geddes, Donald Deskey, Henry Dreyfuss, Paul T. Frankl, William Lescaze, Raymond Loewy, Gilbert Rohde, Eliel Saarinen, Walter Dorwin Teague, Kem Weber and Russel Wright. This design sensibility impacted on the daily lives of ordinary Americans through an array of objects including furniture, glassware, ceramics, textiles, metalwork, household appliances, automobiles, airplanes and graphic arts. American Modern is distinguished by the absence of traditional ornament, the use of new technologies and materials, and the application of mass-production techniques to create affordable objects for the expanding middle class.