American Film Market
The American Film Market is a film industry event held annually in early November. Historically, more than 7,000 people attend the eight-day annual event to network and to sell, finance, and acquire films. Participants come from more than 70 countries and include acquisition and development executives, agents, attorneys, directors, distributors, festival directors, financiers, film commissioners, producers, writers, etc. Founded in 1981, the AFM is a marketplace for the film business, where, unlike a film festival, production and distribution deals are the main focus of the participants.
History
American Film Market was founded by the American Film Marketing Association, headed by film producer Andy Vajna. The American Film Market held its first event from March 21–31, 1981. The AFM has been held at the Loews Santa Monica Beach Hotel since 1991. The AFM is produced by the Independent Film & Television Alliance, a trade association representing the world's producers and distributors of independent motion pictures and television programs.In 2024, the market was moved to the Palms Casino Resort in Las Vegas, Nevada. It is the first time the market is held outside of Los Angeles.