AmeriSpeak


AmeriSpeak AmeriSpeak is a nationally representative, probability-based survey of the U.S. household population created in 2014 by NORC at the University of Chicago.

Methodology

Randomly selected U.S. households are sampled with a known, nonzero probability of selection from the NORC National Frame, and then contacted by U.S. mail and telephone. A subsample of non-responding households is selected to receive additional, in-person follow-up from field interviewers. NORC’s National Frame is designed to provide over 99% sample coverage by supplementing the USPS Delivery Sequence File.
In 2018, NORC released a document detailing their survey methodology.

Published studies

The AmeriSpeak Panel has been published in various national media. Below are some examples:
  • Associated Press : Many youths say high school diploma is enough
  • The New York Times: Americans Blame Obesity on Willpower, Despite Evidence It's Genetic
  • Fox News: Two-thirds of US would struggle to cover $1,000 emergency
  • AP News: AP-NORC Poll: Health care is the issue that won’t go away
  • The New York Times: In Protests of Net Neutrality Repeal, Teenage Voices Stood Out
  • Just Capital: Rediscovering our Moral Compass, JUST Capital’s 2017 List of America’s Most JUST Companies
  • The Associated Press-NORC: New Year, Same Priorities: The Public's Agenda for 2018
  • The Associated Press-NORC: The Problem and Impact of Sexual Misconduct
  • The Washington Post: 79 percent of Americans would take a pay cut to work for a more ‘just’ company
  • USA Today: Veterans are prime targets for phone scams, pitches for upfront benefits buyouts
  • WebMD: Credentials Don’t Shield Doctors, Nurses from Bias
  • The Associated Press-NORC: Long-Term Caregiving, The Types of Care Older Americans Provide and the Impact on Work and Family
  • Space Ref: A Record Number of Americans Viewed the 2017 Solar Eclipse
  • The New York Times: Can You Develop Food Allergies at Any Age?
  • The Washington Post: Teens who spend less time in front of screens are happier — up to a point, new research shows
  • Scientific American: What Americans Think of Human Enhancement Technologies
  • NORC: NORC Uses Predictive Analytics and an AmeriSpeak Survey to Answer Important Questions About "Hamilton: An American Musical"