Aman ki Asha

Aman ki Asha is a campaign jointly started by two leading media houses, The Jang Group of Pakistan, and The Times of India in India. The campaign aims for mutual peace and development of diplomatic and cultural relations between the two South Asian nations. It was established on 1 January 2010.

Background

Aman ki Asha was inspired by the groundbreaking work of "Friends Without Borders", an international NGO, that launched bold, love-based people-to-people campaigns between the children and people of both countries between 2005 - 2007.