Alon Lifshitz


Alon Lifshitz is an Israeli businessman and Founding Partner of the venture capital firm Hanaco Ventures.
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Early life

Alon Lifshitz was born in Tel Aviv. He served in the IDF as a combat soldier in the Givati Brigade and Artillery Corps. After his military service, he pursued a bachelor's degree in Business Administration at IDC Herzliya, while interning in the Foreign Securities Trading Department at Mizrahi Bank. After graduation, he worked at a consulting firm in Jerusalem that helped technology companies raise capital from governmental sources.
In 2004, together with his wife, Tiferet, he founded SGI, which helped Israeli companies enter the European and Japanese markets. SGI specialized in identifying technologies, facilitating private investments and acquisitions, and supporting global technology vendors with complex procurement processes. Clients included NetOne Systems, Internix, and SoftBank.
At the same time, Lifshitz represented major corporations and scouted Israeli tech startups on their behalf. Among the companies he worked with were British Telecom, Vodafone, IAG, and Fujitsu.

Career in Venture Capital

In 2010, Lifshitz joined Blumberg Capital to establish its Israeli investment office. At the time, the fund managed approximately $50 million. He built a high-quality investment portfolio for the firm, with notable deals including Credorax, Yotpo, BioCatch, Fundbox, Zooz, Cybellum, and IntSights. He served as a Managing Director, leaving the firm in April 2017, by which time Blumberg Capital managed over $800 million.
In August 2017, together with his wife, he founded Hanaco Ventures, named after his grandmother, Hanna Cohen, a Holocaust survivor.
Hanaco focuses primarily on early-stage and growth-stage Israeli startups and Israeli founders, investing across fields such as cybersecurity, AI, fintech, digital health, and hardware. Noteworthy impact investments include SpotitEarly and Redefine Meat.
Since its inception, Hanaco has raised six funds, invested in more than 60 companies, and currently manages over $2 billion. Prominent portfolio companies include: Yotpo, SpotitEarly, Creature Comforts, Guardz, CHEQ, Pontera, and others.
Hanaco has been consistently ranked among the most active VC firms in Israel.
In 2024, following the collapse of Vesttoo, a startup suspected of large-scale financial fraud, Hanaco Ventures’ co-founder and managing partner Pasha Romanovski stepped down from the firm. Romanovski had led Hanaco’s investment in Vesttoo and served on its board of directors. In the aftermath of the scandal, Lifshitz published a public statement clarifying that he had no connection to another individual named Alon Lifshitz-one of Vesttoo’s co-founders-emphasizing that the two are entirely unrelated.
In 2025, he began establishing a new investment fund, Aurelius Capital, which focuses on dual-use and defense-related technologies. In June of that year, it was announced that Hanaco would stop raising new capital and had no plans to launch additional funds.

Personal life

Lifshitz has been married to Tiferet since 2002. They have two daughters and reside in Tel Aviv.
Lifshitz is active on social media, particularly Twitter, where he shares insights about the Israeli venture capital ecosystem and political issues.
He is also a frequent speaker at conferences across Europe, Asia, and the United States, discussing the Israeli tech industry.