Ally Fashion
Ally Fashion is an Australian women's fast fashion retailer. The company commenced operation in 2001 as a wholesaler launching its first store in Macarthur Square, Sydney. Ally Fashion had 156 physical stores throughout Australia and is also focused on online fashion retail.
In 2025 it was compulsorily placed into liquidation and closed a third of the stores, but it was then placed under deed of company arrangement, cleanly exiting liquidation.
History
Founded in 2001, Ally Fashion have over 160 stores across Australia and an online store.In 2018, Ally Fashion launched a curvy line called You & All. In 2020, the company launched a maternity and childrenswear line called Mummy and Me. Anne-Marie Wade was appointed CEO in March 2021.
In September 2021, Ally Fashion launched a menswear brand called AM Supply.
In March 2025, Ally Fashion was declared insolvent and ordered to be wound-up by the Federal Court of Australia, following a referral from a property group over unpaid rent backed up by other creditors. BDO Sydney was appointed liquidator. The liquidation process resulted in the closure of 50 Ally Fashion stores. Four months later, in July 2025, control of the company was returned back to the company's director, after creditors accepted a deed of company arrangement.