All-Bran
All-Bran is a high-bran, high-fibre, wheat bran breakfast cereal manufactured by WK Kellogg Co for the North American market and Kellanova for the rest of the world. It is marketed as an aid to digestive health.
History
The introduction of All-Bran in 1916 came on the heels of the success of Kellogg's Bran Flakes a year earlier. It was sold in a red and green box, similar to most Kellogg's cereals at the time. After finding great success in the U.S. market, Kellogg's began distribution in the United Kingdom and other markets in 1922.The recipe was reformulated in 2025.
Advertising
With the rising popularity of patent medicine in advertising, The Kellogg Company of Canada published a book named A New Way of Living that would show readers "how to achieve a new way of living; how to preserve vitality; how to maintain enthusiasm and energy; how to get the most out of life because of a physical ability to enjoy it." It touted the All-Bran cereal as the secret to leading "normal" lives free of constipation.Ingredients
The current ingredients of All-Bran Original are wheat bran, sugar, corn and barley malt extract, salt, and the following added vitamins and minerals: iron, thiamine hydrochloride, d-calcium pantothenate, pyridoxine hydrochloride, and folic acid.It contains 33% fiber, 78% of natural wheat bran's 43%. The second highest ingredient, after wheat bran, is sugar.
All-Bran Buds is similar with added psyllium; its 39% fiber analysis is close to that of natural wheat bran.
Despite the name, the principal ingredient in All-Bran Flakes is whole grain wheat, not bran. It contains only 15% fiber, equivalent to 34% wheat bran.
All-Bran received five stars out of five on the Australian Government's health star ratings.
Varieties
All-Bran comes in different varieties; many are available to specific countries:All-Bran Original All-Bran Bran Flakes/All-Bran Flakes/Petales All-Bran Bran Buds All-Bran Strawberry Buds All-Bran Strawberry Medley All-Bran Extra Fiber/All-Bran Plus All-Bran Flakes Chocolate All-Bran Guardian All-Bran Honey Nut Flavor All-Bran Cereal Bars All-Bran Choco/Chocolat All-Bran Splitz All-Bran Plus All-Bran Plus Yogur/Iogurte All-Bran Plus Fruit 'n Fibre/Fruta & Fibra All-Bran Figue & Pomme All-Bran Fruit 'n Oats All-Bran Tropical All-Bran Snack Bites- ''All-Bran Dual''
Discontinued varieties
All-Bran Complete Oat Flakes cerealAll-Bran Complete Wheat Flakes cerealAll-Bran Extra Fiber cereal- ''All-Bran Yogurt Bites''