All-Bran


All-Bran is a high-bran, high-fibre, wheat bran breakfast cereal manufactured by WK Kellogg Co for the North American market and Kellanova for the rest of the world. It is marketed as an aid to digestive health.

History

The introduction of All-Bran in 1916 came on the heels of the success of Kellogg's Bran Flakes a year earlier. It was sold in a red and green box, similar to most Kellogg's cereals at the time. After finding great success in the U.S. market, Kellogg's began distribution in the United Kingdom and other markets in 1922.
The recipe was reformulated in 2025.

Advertising

With the rising popularity of patent medicine in advertising, The Kellogg Company of Canada published a book named A New Way of Living that would show readers "how to achieve a new way of living; how to preserve vitality; how to maintain enthusiasm and energy; how to get the most out of life because of a physical ability to enjoy it." It touted the All-Bran cereal as the secret to leading "normal" lives free of constipation.

Ingredients

The current ingredients of All-Bran Original are wheat bran, sugar, corn and barley malt extract, salt, and the following added vitamins and minerals: iron, thiamine hydrochloride, d-calcium pantothenate, pyridoxine hydrochloride, and folic acid.
It contains 33% fiber, 78% of natural wheat bran's 43%. The second highest ingredient, after wheat bran, is sugar.
All-Bran Buds is similar with added psyllium; its 39% fiber analysis is close to that of natural wheat bran.
Despite the name, the principal ingredient in All-Bran Flakes is whole grain wheat, not bran. It contains only 15% fiber, equivalent to 34% wheat bran.
All-Bran received five stars out of five on the Australian Government's health star ratings.

Varieties

All-Bran comes in different varieties; many are available to specific countries:
  • All-Bran Original
  • All-Bran Bran Flakes/All-Bran Flakes/Petales
  • All-Bran Bran Buds
  • All-Bran Strawberry Buds
  • All-Bran Strawberry Medley
  • All-Bran Extra Fiber/All-Bran Plus
  • All-Bran Flakes Chocolate
  • All-Bran Guardian
  • All-Bran Honey Nut Flavor
  • All-Bran Cereal Bars
  • All-Bran Choco/Chocolat
  • All-Bran Splitz
  • All-Bran Plus
  • All-Bran Plus Yogur/Iogurte
  • All-Bran Plus Fruit 'n Fibre/Fruta & Fibra
  • All-Bran Figue & Pomme
  • All-Bran Fruit 'n Oats
  • All-Bran Tropical
  • All-Bran Snack Bites
  • ''All-Bran Dual''

    Discontinued varieties

  • All-Bran Complete Oat Flakes cereal
  • All-Bran Complete Wheat Flakes cereal
  • All-Bran Extra Fiber cereal
  • ''All-Bran Yogurt Bites''