Overly Dedicated
Overly Dedicated D is the fifth mixtape by American rapper Kendrick Lamar, released on September 14, 2010, via Top Dawg Entertainment. It is the first mixtape to be released under his modern stage name. The mixtape features guest appearances from Dash Snow, Jhené Aiko, Schoolboy Q, Ab-Soul, Ash Riser, Dom Kennedy and Murs, among others. The album's production was handled by several TDE in-house producers, including King Blue, Sounwave, Tae Beast and Willie B; other producers such as Tommy Black, Jairus "J-Mo" Mozee, and Wyldfyer, also contributed production. The mixtape had sold a total of 12,000 copies as of October 2012.
Background
On September 4, 2010, Lamar unveiled the cover art for Overly Dedicated, which was designed by Hassana Lynne and Dave Free. On September 14, 2010, the music video for "P&P 1.5", a song taken from the Kendrick Lamar EP, featuring his Black Hippy cohort Ab-Soul, was released. On September 14, Lamar also released Overly Dedicated to digital retailers under Top Dawg Entertainment, the label that signed Lamar after he released his first mixtape, when he was 17. On September 23, it was released for free download online.Overly Dedicated includes a song titled "Ignorance Is Bliss", in which Lamar glorifies gangsta rap and street crime, but ends each verse with "ignorance is bliss," giving the message "we know not what we do." It was this song specifically that made fellow West Coast rapper and legendary hip hop producer Dr. Dre want to work with Lamar, after watching the song's music video on YouTube. This led to Lamar working with Dr. Dre and Snoop Dogg on Dre's Detox album and him considering signing to Dre's label, Aftermath Entertainment. On the topic of the project's genre, Lamar called it "human music."