Alexander Borodich


Alexander Borodich is a Russian venture investor, serial entrepreneur, and digital media strategist. Borodich is the former marketing director at Mail.ru Group. Borodich is a private investor, the founder of the Universa blockchain platform, managing partner of the marketing communication agency FutureAction, the founder of FutureLabs, and the VentureClub.ru investor club, a crowd-investment platform. He is the former principal of the Economic School at Moscow State University, and current Chairman of the Scientific Research & Innovative Technologies Commission at the International Aerospace Committee.

Education

In 1999, Borodich graduated from the Moscow State Institute of Electronics and Mathematics, and in 2003 he completed his graduate studies.
He holds a master's degree from the National Research University Higher School of Economics, Department of Marketing.
In 2008, Borodich received an MBA from the Stockholm School of Economics.

Career

Alexander Borodich started his career as a project manager and web architect at Intel in 1999. In 2000, he joined ThinkWave as a web developer. In 2002, he held the position of Head of e-commerce at the research and consulting company DirectInfo.
From 2003 to 2005, Borodich was involved in online marketing at MAR Consult, while working on his own project called ViralMeter, a viral marketing tracking service. From 2005 to 2009, he was a Marketing Director at Acronis, USA, where he managed online marketing communication worldwide.
In 2009–2010, Borodich directed online marketing initiatives at Mail.ru Group as a Marketing Director. He negotiated new key partnerships and led media campaigns for Mail.ru. In 2010, Borodich became Director General at Rumart.ru, and later, co-founder and CEO at Glomper.
In 2012, Borodich co-founded MyWishBoard.com, a service for creating wish lists that can be shared with friends through social networks.
Since 2013, he has been a managing partner and lecturer at FutureLabs and FutureAction.
In 2003, Borodich started lecturing at Moscow State University. Currently, Borodich is a teacher at the National Research University Higher School of Economics and a lecturer at Moscow State University.

Professional recognition

In 2012, Borodich was granted a patent in the USA on assessing the effectiveness of information dissemination in social networks.
The same year, he was one of the winners at the MobileBeat Innovation Competition.
In 2015, the Russian Venture Capital (RVC), a government fund of funds and development institute, named Borodich Russia's most active business angel of the year. In 2016, the Russian National Business Angels Association recognized Borodich as Russia's "business angel of the year" at a ceremony at the Skolkovo Hypercube.