Alceon Group
Alceon Group is an Australian venture capital, private equity and investment firm. The company was established in 2010 by Trevor Loewensohn and Phil Green.
The company owns Decor Corporation, founded in Melbourne in 1958. It also acquired Marlin Brands in 2017, and Willow Ware Australia, founded in Melbourne in 1887.
Portfolio
Marlin Brands
Alceon Group owns 50% of Marlin Brands with Oaktree Capital Management.- Zanui – Homewares stores
- Decor – Food storage containers, brushware and mops
- Reva – Pegs
- Starmaid – Document storage
- Willow – BBQ needs, document storage
[Mosaic Brands]
Willow Ware
Willow Ware had its origin in Wilson Brothers Pty, founded by Ralph and Richard, sons of Ralph Wilson, sen., and Elizabeth Wilson. With start-up capital from their parents, they began making tin cans in 1887, and constructed a factory in North Melbourne. Ralph Wilson married Agnes Kirkwood Twaddell in 1896, and lived at "Benarty", in High Street, Malvern. Ralph seems to have been a respected employer, but nothing has been found of his brother Richard's involvement, except for his retirement in 1906.Apart from robberies and vandalism, the company was never in the news. It established the "Willow" brand in the 1920s, making Coolgardie safes, billies and other metal cookware, and became W., M., Y., and A. H. Wilson Ltd. The firm later moved to Tullamarine, and now only makes plastic products. Since 2018, the brand has been owned by Decor Corporation, a subsidiary of Marlin Management Services.