Aha (streaming service)


Aha is an Indian over-the-top streaming service which offers Telugu and Tamil-language content. It is owned by Arha Media & Broadcasting Private Limited, a joint venture between Geetha Arts and My Home Group. The service was soft launched on 25 January 2020 and launched officially on 25 March 2020, coinciding with Ugadi, the Telugu New Year.
WWW aha.video

History

Allu Aravind revealed that he was enamoured with the digital environment and developed a habit of binge-watching. Soon he came up with the idea of starting a streaming platform for hosting solely Telugu content. Discussion of the idea with his family which led to talks with Jupally Rameswar Rao, who joined as a partner in the venture. Aravind and Ramu Rao are active promoters who run the business, while Meghana Gorukanti Jupally is the head of marketing advisory committee and Ravikant Sabnavis heads the platform as CEO.

Market and expansion

After opting for a soft launch on 8 February 2020 an event named aha Preview was conducted, where all the filmmakers who worked on aha Originals attended and presented their work. In November 2020, aha announced actor Allu Arjun as its brand ambassador. The platform has acquired one million subscribers within a year of its launch, and by July 2021, it has over 1.5 million paid subscribers. In November 2021, the total paid active subscribers were 1.8 million, and as of 31 March 2024, the total paid active subscribers were 2.5 million, and 40-million-plus users, catering predominantly to the markets of Andhra Pradesh and Telangana states.
In August 2021, aha launched aha kids, a sub-brand focusing on children's programming. It is scheduled to launch on 10 September, coinciding with Vinayaka Chavithi. aha 2.0 was launched in November 2021 on a cloud-native platform from Firstlight Media.
The Tamil language version of Aha was launched in February 2022.
Aha was launched for streaming on Tata Play in April 2023.

Original programming

The service began its operation by acquiring digital rights of films such as Arjun Suravaram, Kaithi and Choosi Choodangaane.

Television shows

The original scripted content which debuted on the service during the soft launch was Kotha Poradu, Shithappens and Geetha Subhramanyam 2020. Masti's created by Krish debuted on 8 February 2020. For the first year, the scripted original content included 25 original shows. Talk show Sam Jam with Samantha as its host premiered on aha on 13 November 2020. has planned to offer over 50 original shows for the year 2021. Unstoppable with Nandamuri Balakrishna ranked 5th on IMDb among the top 10 reality shows.

Exclusive distribution programming

These products, even though listed as Aha Originals, are programs that Aha has bought exclusive distribution rights to stream them.

Films

TitleRelease dateGenreRuntimeLanguage
Run29 May 2020Psychological thriller86 minutesTelugu
Bhanumathi & Ramakrishna3 July 2020Romantic drama92 minutesTelugu
Krishna and His Leela4 July 2020Romantic comedy125 minutesTelugu
Johaar14 August 2020Anthology film122 minutesTelugu
Buchinaidu Kandriga21 August 2020Period romantic drama122 minutesTelugu
Amaram Akhilam Prema18 September 2020Romantic drama132 minutesTelugu
Orey Bujjiga2 October 2020Romantic comedy164 minutesTelugu
Colour Photo23 October 2020Period romantic drama141 minutesTelugu
Maa Vintha Gaadha Vinuma13 November 2020Romantic comedy101 minutesTelugu
Anaganaga O Athidhi20 November 2020Thriller93 minutesTelugu
Mail12 January 2021Comedy116 minutesTelugu
Super Over 22 January 2021Crime thriller83 minutesTelugu
Y2 April 2021Crime thriller91 minutesTelugu
Thank You Brother7 May 2021Thriller94 minutesTelugu
Ardha Shathabdham11 June 2021Social drama115 minutesTelugu
Sila Nerangalil Sila Manidhargal25 February 2022Hyperlink drama133 minutesTamil
Odela Railway Station26 August 2022Crime thriller91 minutesTelugu
Maalai Nera Mallipoo9 June 2023Drama119 minutesTamil
The Great Indian Suicide6 October 2023Thriller150 minutesTelugu
Ippadiku Kadhal9 February 2024Romantic drama103 minutesTamil
Vidya Vasula Aham17 May 2024Romantic drama103 minutesTelugu
Dear Nanna14 June 2024Drama40 minutesTelugu
Aham Reboot30 June 2024Techno thriller91 minutesTelugu
EVOL15 August 2024Thriller122 minutesTelugu
Lineman25 November 2024Drama115 minutesTamil
Katha Kamamishu2 January 2025Comedy drama110 minutesTelugu
Neeli Megha Shyama9 January 2025Romantic drama114 minutesTelugu
Coffee with a Killer31 January 2025Comedy thriller101 minutesTelugu