Adicolor


Adicolor is a brand of German sports manufacturer Adidas, which consists of several collections of the Adidas Originals clothing line, using mostly primary colors. by JONATHAN SAWYER] on High Snobiety
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History

The first Adicolor apparel line was launched in 1983. The brand also launched all-white sneakers that were sold along with marker pens to let customers make art interventions to their shoes.
There are similarities between the 1983 version and the 2005 version such as the "ghilly" lacing system and a rubber outsole. Each pair comes with two types of laces, one containing Leonardo da Vinci's quote, "For all those colours which you wish to be beautiful, always start with a fresh white ground".
One of the Adicolor range was criticised by the Organization of Chinese Americans for presenting a stereotyped image of Asians.

Films

In 2006 Adidas released adicolor Films a series of 7 directors' shorts corresponding to each of the main colors in the line: the series was created by independent film studio Idealogue.
The series was produced by Mark Beukes, Jacqueline Bosnjak and Sara Seiferheld and was the first campaign to be available for download on the iPod and PlayStation Portable.
Adicolor Films won a D&AD Award and Yellow Pencil for Excellence in short film and was shortlisted at Cannes Lions for the Titanium Award in 2007.