About Face Media
About Face Media is an American video agency that produces and promotes short-form documentaries within social media on behalf of commercial clients. The company was founded in 2007 as an independently owned new media content marketing agency and later narrowed its focus to documentaries.
History
Pre-Founding
The original founders of the company had previously co-founded Los Angeles based new media production company L’Orange Entertainment in 2004. L’Orange produced cross-media alternative reality game content, primarily video, for the interactive agency 42 Entertainment. Projects included Hex 168, MSN Found and Last Call Poker, and Dead Man’s Tale, an interactive game for Windows Messenger and Disney's Pirates of the Caribbean.Founding
Poltermann, Farr and Dahlman left L’Orange in late 2006. In March 2007 the team was commissioned to produce a web based documentary series to promote the 2007 Art Chicago International Art Fair. They retained documentary filmmaker Dan Ollman to direct the series.About Face was established as an independent company in May 2007.