Abasiama Idaresit


Abasiama Idaresit is a Nigerian technology entrepreneur and business executive. He is the founder of  Wild Fusion Holdings, a business group headquartered in Lagos, Nigeria with operations in Ghana and Kenya.
In 2013, Forbes Africa listed Idaresit among “Ten African Internet Millionaires To Watch” and in 2015, the Institut Choiseul named him one of the “Top 100 African Economic Leaders”.
He was also recognized in the United Nations’ MIPAD Top 100.

Early life and education

Born in Calabar, Cross River State, Idaresit attended Federal Government College Ikot Ekpene.
According to media reports, he studied information systems and management at the London School of Economics, University of London and earned an MBA from Manchester Business School.

Career

Wild Fusion Holdings

is a diversified operational conglomerate consolidating the fragmented digital infrastructure of Africa. Founded by Idaresit, the group is headquartered in Lagos, Nigeria, and has expanded operations to Ghana and Kenya.
The company evolved from Wild Fusion, a digital-marketing agency, into a multi-vertical holding company. Its portfolio includes:', a pan-African digital marketing network operating in Nigeria, Ghana, and Kenya.
  • , a Central Bank of Nigeria-licensed agency banking network providing digitized last-mile payment solutions.
  • ', a lending infrastructure platform that uses AI-driven credit assessment to improve access to finance for small and medium-sized enterprises., which offers certification programmes in digital marketing and software engineering.
The holdings structure integrates marketing technology, financial services, and talent development under a single operational framework. The group works to standardize operations, coordinate services across subsidiaries, and develop scalable digital and financial ecosystems in West Africa.
Under Idaresit’s leadership, Wild Fusion Holdings has been noted in regional business publications for its approach to consolidating digital and financial infrastructure and establishing structured governance suitable for institutional investment.

Greentree Investment Company

In 2018,  Idaresit co‑founded Greentree Investment Company with Olabode  Agusto and Ola Brown to provide capital to early‑stage African technology start‑ups.
Idaresit was also among the investors who exited from Stripe’s 2020 acquisition of the fintech company Paystack.

Other affiliations

Idaresit serves on the board of LEAP Africa, a non-profit organisation that supports youth leadership and social innovation across the continent.

Public engagements

Idaresit has participated in several high-level discussions on artificial intelligence and technology policy in Africa.
According to a release distributed via EIN Presswire, it was indicated that Idaresit was expected to participate in the United Nations Vienna AI for Development Summer Summit in 2025.
That same year, the Africa Future Network announced that Idaresit would chair a roundtable on AI-investment impact metrics during its annual development forum.
In October 2025, Nairametrics published an op-ed authored by Idaresit titled “AI Investment Needed to Secure Africa’s Digital Sovereignty”, where he argued for increased investment in artificial-intelligence infrastructure to strengthen the continent’s digital independence.
These engagements reflect his ongoing participation in discussions around AI and digital development in Africa.

Awards and recognition

Forbes Africa – “Ten African Internet Millionaires To Watch” Institut Choiseul – “Top 100 African Economic Leaders” United Nations / MIPAD – Most Influential People of African Descent – Idaresit was named among the 2016 MIPAD Top 100 honorees in the Business & Entrepreneurship category.Outstanding Innovative Digital Marketing in Nigeria – Awarded to Wild Fusion at the National Marketing Stakeholders Summit & Brands and Advertising Excellence Awards. Clutch Global Listings – Recognized among the top global digital-marketing and B2B agencies.The Guardian (Nigeria) – Included among “Inspiring and Definitive CEOs”.