A new model for testing green consumer behaviour
A new model for testing green consumer behaviour is a scholarly work, published in 2019 in ''Journal of Cleaner Production''. The main subjects of the publication include marketing, consumption, stock order, advertising, consumer behavior, psychology, value, prosocial behavior, set, green marketing, structural equation modeling, social psychology, and Green consumption. The paper seeks to examine the links between a set of constructs, in order to propose a model for green consumer behaviour based on a different set of antecedents of buying behaviour: prosocial attitude, the value placed on green, and green communication.