A Categorization of City Slogans Drawing on Examples from Hungarian Cities
A Categorization of City Slogans Drawing on Examples from Hungarian Cities is a scholarly work, published in 2018 in ''Journal of Media Research''. The main subjects of the publication include media studies, character, public relations, point, advertising, categorization, slogan, political science, homeland, culinary tourism, ridiculous, and sociology. In addition to logos, slogans may be the most tangible elements in the marketing and communications of a city.Slogans are good if they capture the character and story of the city, distinguish it from other places, and are capable of inspiring tourists, investors, and, not least, locals.However, if slogans are ordinary and meaningless, they may do more harm than good."The colourful city", "The livable city", "The friendly city", "Explore (city)", "A city that's different", or "In the heart of Europe" are slogan efforts that have been used a thousand times before and will only make their user look ridiculous.Therefore, this study first examines what elements make a good slogan.What aspects should professionals consider when creating a slogan?What examples can authors see in the United States of America, a country often considered as the homeland of branding (and city branding)?These questions are followed by a discussion of examples from Hungarian cities.The touristic attributes of the country serve as a starting point, but how much do traditionally define main guidelines involving health, active, wine and gastrotourism appear in the slogans of Hungarian cities?