AV Open


AV Open is a major awards contest for the Japanese adult video industry. It went from a limited sales contest in 2006 to become, via its successor the AV GrandPrix, the major Japanese AV award with nearly 100 participating companies competing for the 2009 awards. The AV GrandPrix awards were not extended beyond 2009 but after a hiatus of seven years, the AV Open award competition was resurrected in 2014. The 2014 AV Open contest ran from 2014 until 2018, when it was once again not extended. No explanation was given for this decision.
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AV Open Origins

The AV Open awards for Japanese adult video companies were conceived as a means to improve public relations and provide a measure of quality for adult videos on a par with the AVN Awards for the US porn industry. It was the result of a collaboration between Tokyo Sports, a leading Japanese tabloid paper, and the large Japanese porn conglomerate Soft On Demand. Adult video production companies were invited to enter a candidate video in the contest and the video with the most number of sales during a set period would be the winner. The first prize award was 10 million yen, the second-place finisher took 5 million yen and third place was worth 3 million yen. Videos in the contest were specially marked as AV Open entries and could be bought from the official site or at stores throughout Japan. Each contestant was to be given the same amount of space in the store displays.
A second part of the contest, the Challenge Stage, was for the purpose of developing new directorial talent. Multiple videos could be submitted by the companies, but only one per director. Winners were also to be determined by number of sales with a prize of one million yen for first place, 500,000 yen for second and 300,000 yen for placing third. Special awards of 1 million yen each were also to be given for a total prize pool of 25 million yen.

2006 AV Open

The first AV Open contest was held in 2006 and 16 adult video companies participated in the main contest. The Challenge Stage drew ten entries from six companies, including V&R Products and HMJM which did not compete for the main award. The entries for the main contest were labeled as OPEN-0601 through OPEN-0616 and the Challenge Stage entries were numbered OPEN-0651 through OPEN-0660. The contest dates were May 1 through June 30 and 627 video stores were involved in the contest. In addition to the main awards and the Challenge Stage awards, special awards were also to be given by celebrity judges, including New York Yankees player Hideki Matsui, comedian Hitoshi Matsumoto, and author Lily Franky.
Results were announced at the awards ceremony held July 11, 2006 with several AV idols, directors, and company heads in attendance.
Winners - 2006 AV Open
Honorary President Lily Franky also awarded special prizes to Real Works for Special Galactic All-Stars with Karen Kisaragi, Riko Tachibana, Hotaru Akane, Noa & Nashigo Tanaka and to SOD for 500 Person Sex.
Winners - 2006 AV Open Challenge Stage
As Honorary President, Lily Franky also gave another award to Naked Continent.

2007 AV Open

Since the 2006 AV Open proved popular and successful a second contest was held in 2007. For the second AV Open competition, 19 video producers submitted entries. Videos were specially labeled "AV Open" and bore numbers OPEN-0701 through OPEN-0719. There were 12 entries in the Challenge Stage including entries from Akebono, Woman, Cross, Dandy & Dream Ticket which did not enter the main contest. Challenge Stage videos were labeled as OPEN-0751 to OPEN-0762. The contest was run from May 3 to June 30, 2007, and this time, more than 1200 stores throughout Japan participated in the contest.
When results were announced the SOD entry Performer Kotono's First Sexual Experience was the winner by a large margin. But rumors began to spread on the Internet and about a month later it was revealed that SOD had actually purchased a large number of the videos with company funds. The company had spent close to 60 million yen to buy some 16,000 copies out of the total of 30,000 sold. This violation of the contest rules caused the SOD entry to be disqualified and the second, third and fourth-place finishers were all moved up one place. The scandal caused the collapse of the AV Open contest and the official website was closed down.
Final standing were as follows:
Winners - 2007 AV Open
  • 1st Place: S1 - Hyper Risky Mosaic - Special Bath House Tsubaki with Sora Aoi, Akiho Yoshizawa, Honoka, Sho Nishino, Asami Ogawa, Yuma Asami, MO ☆ MO, Mako Katase, Chinatsu Izawa, Megumi Haruka, Karin & China Miyu
  • 2nd Place: Crystal-Eizou - Celebrity Debut - Misa Kikoden with Misa Kikoden
  • 3rd Place: Moodyz - Dream School 11 with Nayuka Mine, ICHIKA, Chihiro Hara, Erina Kurosawa, Akira Shiratori, Rico, Nami Kimura, Natsuki Ijima & Miina Minamoto
The Lily Franky Honorary President Prizes were given to the S1 and Moodyz entries and also to the Natural High video World Amsterdam starring Misaki Asou and the Waap Entertainment entry Deep Lesbian & Hot Semen & Black Fuck co-starring Marin and Shiho, and directed by K*WEST.
Winners - 2007 AV Open Challenge Stage
  • 1st Place: Captain Ehara for Anal Splash Thick Lesbian United! with Chihiro Hara, Hotaru Akane & Sakura Sakurada
  • 2nd Place: R40 for How to New Half starring Hime Tsukino
  • 3rd Place: AD Tsujiyama for Finding Leah DiXXzon in Europe and US
The Lily Franky Honorary President Prize was given to ''Anal Splash Thick Lesbian United!''

2008 AV GrandPrix

The demise of the AV Open contest due to fraud in 2007 deprived the AV industry of a popular and useful means of getting publicity and setting standards. An alternative, the similar AV GrandPrix awards, was set up for 2008 by an SOD rival company, Hokuto Corporation. Winners were selected by a combination of sales volume and user votes. Sales in stores were combined with those from the DMM website. Each AV company picked a single video for entry in the contest which ran from December 1, 2007, to January 31, 2008. As with the AV Open contest, all participant videos were specially labeled and were given ID numbers beginning with AVGP or AVGL. A total of 77 companies competed, 39 in the main contest and 38 in the Mania Stage for odd and fetish oriented material. Awards were also given in a number of sub-categories which had a more limited number of entries.
The results were announced on February 21, 2008. The main award "GrandPrix Highest Award", determined by user votes at the DMM website, paid 5 million yen, the two Stage awards, "GrandPrix Highest Stage Award" and "Mania Stage Highest Award" were determined by sales and paid 3 million yen each while the Distribution Sales Award for online digital delivery paid 1 million yen. The other 12 Stage awards for individual categories paid 1 million yen each and were determined by user votes. One of these was for packaging, 10 were on particular themes, and there were also awards voted on by the press and by video distributors. In addition, there were twelve special prizes of 500,000 yen each for a total prize pool of 30 million yen.
Winners - 2008 AV Grand Prix Awards
GrandPrix Highest AwardKawaii Special with Yuri Kousaka & Miku Ohashi
GrandPrix Stage Highest AwardConfirmed x Confirmed x Girigiri Mosaic with Nao Mizuki & Minori Hatsune, directed by Zack Arai
Mania Stage Highest AwardFemale Body Torture Laboratory 11 with Rika Nagasawa & Yoko
Distribution Sales AwardFemale Body Torture Laboratory 11 with Rika Nagasawa & Yoko
Best Package DesignConfirmed x Confirmed x Girigiri Mosaic with Nao Mizuki & Minori Hatsune, directed by Zack Arai
Best SM VideoHuman Terrible Wrapper with Maki Tomoda
Best Featured Actress VideoRace Queen Climax Squirt AV Debut with Kaede Fuyutsuki, directed by Tadanori Usami
Best Mature VideoSayuri Shiraishi, Stepmother Slave with Sayuri Shiraishi, directed by Goro Tameike
Best Amateur VideoFinal Mariko with Mariko and directed by Company Matsuo
Best Variety VideoHow to Make Your "chin-chin" Grow 3cm with Kaho Kasume, Yuko Sakurai, Moe Ooishi, Rika Nagasawa, Nana Saeki & Anri Suzuki
Best Miscellaneous Video Shimiken's Private 7 FUCK Starring actor Ken Shimizu with Chihiro Hara, Mangetsu Sakuragawa, Nene, Kaede Akina, Natsuki Sugisaki, Yua Aida & Marin
Best Fetish VideoExtraordinary Pantyhose Play with Nana Saeki & Moe Ooishi
Best Moe Child VideoAsuka 2 with Asuka
Best Lesbian Video
  • Insult Lesbian Training with Chisato Shoda, Ren Hitomi, Rio Nakayama & Misaki Asou
Press Award - Final Mariko with Mariko and directed by Company MatsuoConfirmed x Confirmed x Girigiri Mosaic with Nao Mizuki & Minori Hatsune, directed by Zack Arai
Dealer AwardConfirmed x Confirmed x Girigiri Mosaic with Nao Mizuki & Minori Hatsune, directed by Zack Arai

2009 AV GrandPrix

The 2009 contest ran from November 22, 2008, to February 2009. There were 97 participants competing for 30 million yen in prize money. In addition to the main prizes AV GrandPrix decided by voters at the DMM website, Digital Sales, and DVD Sales, there were also separate awards for Featured Actress 2009, Violence 2009, Mature Woman 2009, Amateur 2009, Variety 2009, Fetish 2009, and Lovely/Moe 2009 videos. Additionally, there were awards from dealers, news media, for packaging, and from supporters.
Results for the 2009 AV GrandPrix contest were announced February 18, 2009. The main GrandPrix Award determined by sales and user votes at the DMM website, paid 5 million yen. The two main sales awards, Digital Sales and DVD Sales each paid 2 million yen. The Retailers Award, the Press Award, the Package Design Award and the Supporters Award paid 1 million yen each. The Best Video Awards in the categories Featured Actress, Violence, Mature Woman, Amateur, Variety, Fetish and Lovely each paid 1 million yen. There were also twenty runner-up Special Award prizes of 500,000 yen each in the various Title categories. The total prize money amounted to 30 million yen. The hosts for the 2009 event were former AV star Honoka and mainstream actor Nagare Hagiwara.
Winners - 2009 AV Grand Prix Awards
GrandPrix Highest AwardDouble Risky Mosaic, Rio & Yuma with Yuma Asami & Rio, directed by Hideto Aki
Digital Sales AwardVomit Enema Ecstasy X with Mayura Hoshitsuki and Yuka Osawa, directed by TOHJIRO
DVD Sales AwardDouble Risky Mosaic, Rio & Yuma with Yuma Asami & Rio, directed by Hideto Aki
Retailers AwardDouble Risky Mosaic, Rio & Yuma with Yuma Asami & Rio, directed by Hideto Aki
Press AwardThe Sex Cannon Ball Ride 2009 with Mariko, directed by Company Matsuo
Best Package DesignDouble Risky Mosaic, Rio & Yuma with Yuma Asami & Rio, directed by Hideto Aki
Supporters AwardIncest Family with Natsumi Kitahara, Reiko Yamaguchi & Kasumi Nanase
Best Featured Actress VideoDouble Risky Mosaic, Rio & Yuma with Yuma Asami & Rio, directed by Hideto Aki
  • * Virtual Story Iyarashi with Nao Ayukawa
  • * E-Body Special with Risa Kasumi, directed by Minami Haou
  • * Oral Venus with Maria Ozawa, Erika Sato & Reina Matsushima
Best Violence VideoThe QUEEN of DAS! with Maria Ozawa
  • * Rope Lover Masochists with Beautiful Tits with Shion & Saki Otsuka, directed by Kazuya Mine
  • * Decadence of Pleasure with Miyuki Majima, Yuu Haruka & Sayaka Honami
  • * Death Loop Vol. 1 with Serina Komuro & Yusuba Hirai, directed by Baba the Babee
Best Mature Woman VideoIncest Mother and Child Swap with Natsumi Kitahara & Reiko Nakamori
  • * Slave Mother-in-Law with Ayane Asakura, directed by Goro Tameike
  • * Working Married Woman - Part-Time Love with Ren Takanashi, Asuka Ayanami, Aya Natsuki & Sayaka Kawase, directed by YUMEJI
  • * Raped Female Teacher with Reiko Makihara, directed by Eitaro Haga
Best Amateur VideoS-Cute Ex Special with ICHIKA, Tsubomi, Nurie Mihana, Anri Kawai, Mimi Kousaka & Kurara Iijima
  • * Big Breasts 24-year-old Piano Teacher Shiofuki with Kasumi Ayase, directed by Toyohiko
  • * directed by Hajime
  • * H Cup Boin Amateur Nakadashi with Kyoko
Best Variety VideoLovely Schoolgirl's Paipan Educational Institution with Rei Kitajima, China Yuuki, Reika Kudou & Nami
  • * GAL CIR 3 with 14 actresses
  • * Nanpa Grandprix with 12 actresses
  • * Lesbian Vampire with Natsumi Horiguchi, Nana Saeki, Ramu Suzumiya & Ai Asho
Best Fetish VideoBig Hip Cowgirls with Keito Inamori, Rina Aina, Aki Nagase, Risa Sanada, Aoba Ito, Rui Yazawa, Arisa Suzuki & Yui Kodama
Best Lovely / Moe VideoTera-Dick with Yuka Osawa
  • * Lolita Pretty and Sex with Alice

2014 AV Open

Seven years after the last AV Open awards in 2007, the competition was reactivated as AV Open 2014, under the sponsorship of the Intellectual Property Promotion Association. As previously, the contest was for sales over a set period of time at retail adult video outlets. AV Open 2014 officially opened with a press conference on May 27, 2014. Videos were submitted by the manufacturers on May 30, and the results were announced in November 2014. Seventy-five adult video production companies submitted entries for the competition. The companies were sorted into three groups for the competition: very large makers in the Super Heavyweight class, large makers in the Heavyweight class, and smaller makers in the Middleweight class. Prizes were awarded in the overall competition and for winners in the individual classes. Ten companies were in the Super Heavyweight class, twenty-nine in the Heavyweight class and the remaining thirty-six in the Middleweight class. A special prize was also awarded for sales from the online distributor DMM.
Prize money for the awards were: 5 million yen for Grand Prix, 2 million yen, 1 million yen, and 500,000 yen for 1st, 2nd and 3rd Place in the Super Heavyweight class, 1.5 million yen, 700,000 yen, and 300,000 yen for the Heavyweight Class, and 1 million yen, 500,000 yen and 200,000 yen for the Middleweight Class.
Winners - 2014 AV Open
Grand Prix
DMM.R18 Distribution Sales Prize
  • Honnaka - 100 Person Nakadashi Ai Uehara - Starring Ai Uehara, directed by Tiger Sakei
Super Heavyweight Class
Heavyweight Class
'''Middleweight Class'''