ALE-HOP


ALE-HOP is a chain of variety stores in Europe based in Valencia, Spain, originally from Gata de Gorgos. Vicente Grimalt, the founder and manager of the brand began selling products in 1968 from his hometown on the street, including carrycots and hats. In 1990 he founded Clave Denia S.A.U. dedicated to wholesale. After that Grimalt created the brand "ALE-HOP", opening the first store on Calle Paz in Valencia.
WWW ale-hop.orgFB alehopesIG alehop_es

Geographic presence

As of 2022 there were 270 stores in Spain, Portugal, Croatia and Mexico which are mostly corporate owned but with some franchises in Portugal, Italy and Croatia.
CountryRegionNo. stores
Spain

Legal matters and criticism

In 2022 a Valencia commercial court dismissed a claim by rival brand Mr. Wonderful alleging ALE-HOP's designs unlawfully imitated its "feel-good" style, finding the aesthetic was a general trend not exclusively protectable.
In 2018 the Spanish nursing union SATSE asked ALE-HOP to withdraw a “nurse” novelty pen on the grounds it promoted a sexist image, a request that received mainstream press coverage.