American Football League
The American Football League was a major professional American football league that operated for ten seasons from 1960 until 1970, when it merged with the older National Football League and became that league's American Football Conference. The upstart AFL operated in direct competition with the more established NFL throughout its existence. It was more successful than earlier rivals to the NFL, including not only the organizations founded under the AFL name in 1926, 1936, and 1940, but also the later All-America Football Conference, which existed between 1944 and 1950 but conducted operations only between 1946 and 1949.
This fourth version of the AFL was the most successful, created by a number of owners who had been refused NFL expansion franchises or had minority shares of NFL teams. The AFL's original lineup consisted of eight clubs — the Boston Patriots, Buffalo Bills, Dallas Texans, Denver Broncos, Houston Oilers, Los Angeles Chargers, Titans of New York, and Oakland Raiders. The Patriots, Bills, Oilers, and Titans comprised the league's Eastern Division, while the Texans, Broncos, Chargers, and Raiders made up its Western Division. The league first gained attention by signing 75% of the NFL's first-round draft choices in 1960, including Houston's successful signing of college football star and Heisman Trophy winner Billy Cannon.
While the AFL's first years saw uneven competition and low attendance, the league was buttressed by a generous television contract with the American Broadcasting Company, followed by a contract with the competing National Broadcasting Company for games starting with the 1965 season, that broadcast the more offense-oriented football league nationwide. By continuing to attract top talent from colleges and the NFL by the mid-1960s, as well as successful franchise shifts of the Chargers from Los Angeles to San Diego and the Texans from Dallas to Kansas City, the AFL established a dedicated following. The transformation of the struggling Titans into the New York Jets under new ownership, including the signing of University of Alabama star quarterback Joe Namath, further solidified the league's reputation among the major media.
As fierce competition made player salaries skyrocket in both the AFL and NFL, especially after a series of "raids", the leagues agreed to a merger in 1966. Among the merger conditions were a common draft and a championship game played between the two league champions, first played in early 1967, which would eventually become known as the Super Bowl. The AFL and NFL continued to operate as separate leagues until 1970, with separate regular season and playoff schedules except for the championship game. NFL Commissioner Pete Rozelle also became chief executive of the AFL from July 26, 1966, through the completion of the merger. During this time, the AFL expanded, adding the Miami Dolphins and Cincinnati Bengals. After losses by the Chiefs and Raiders to the NFL champion Green Bay Packers in the first two AFL–NFL World Championship Games, the Jets and Chiefs won Super Bowls III and IV, respectively, cementing the league's claim to being an equal to the NFL.
In 1970, the NFL absorbed the AFL. The ten former AFL franchises joined three existing NFL teams — the Baltimore Colts, Cleveland Browns, and Pittsburgh Steelers — to form the merged league's American Football Conference.
History
During the 1950s, the National Football League had grown to rival Major League Baseball as one of the most popular professional sports leagues in the United States. One franchise that did not share in this newfound success of the league was the Chicago Cardinals – owned by the Bidwill family – who had become overshadowed by the more popular Chicago Bears. The Bidwills hoped to move their franchise, preferably to St. Louis, but could not come to terms with the league, which demanded money before it would approve the move. Needing cash, the Bidwills began entertaining offers from would-be investors, and one of the men who approached the Bidwills was Lamar Hunt, son and heir of millionaire oilman H. L. Hunt. Hunt offered to buy the Cardinals and move them to Dallas, where he had grown up. However, these negotiations came to nothing, since the Bidwills insisted on retaining a controlling interest in the franchise and were unwilling to move their team to a city where a previous NFL franchise had failed in. While Hunt negotiated with the Bidwills, similar offers were made by Bud Adams, Bob Howsam, and Max Winter.When Hunt, Adams, and Howsam were unable to secure a controlling interest in the Cardinals, they approached NFL commissioner Bert Bell and proposed the addition of expansion teams. Bell, wary of expanding the 12-team league and risking its newfound success, rejected the offer. On his return flight to Dallas, Hunt conceived the idea of an entirely new league and decided to contact the others who had shown interest in purchasing the Cardinals. In addition to Adams, Howsam, and Winter, Hunt reached out to Bill Boyer, Winter's business partner, to gauge their interest in starting a new league. Hunt's first meeting with Adams was held in March 1959. Hunt, who felt a regional rivalry would be critical for the success of the new league, convinced Adams to join and found his team in Houston. Hunt next secured an agreement from Howsam to bring a team to Denver.
After Winter and Boyer agreed to start a team in Minneapolis-Saint Paul, the new league had its first four teams. Hunt then approached Willard Rhodes, who hoped to bring pro football to Seattle. However, not wanting to undermine its own brand, the University of Washington was unwilling to let the fledgling league use Husky Stadium, and Rhodes' effort came to nothing. Hunt also sought franchises in Los Angeles, Buffalo and New York City. During the summer of 1959, he sought the blessings of the NFL for his nascent league, as he did not seek a potentially costly rivalry. Within weeks of the July 1959 announcement of the league's formation, Hunt received commitments from Barron Hilton and Harry Wismer to bring teams to Los Angeles and New York, respectively. His initial efforts for Buffalo, however, were rebuffed, when Hunt's first choice of owner, Pat McGroder, declined to take part; McGroder had hoped that the threat of the AFL would be enough to prompt the NFL to expand to Buffalo.
On August 14, 1959, the first league meeting was held in Chicago, and charter memberships were given to Dallas, New York, Houston, Denver, Los Angeles, and Minneapolis-Saint Paul. On August 22, the league officially was named the American Football League at a meeting in Dallas. The NFL's initial reaction was not as openly hostile as it had been with the earlier All-America Football Conference, as Bell had even given his public approval; but he died suddenly in October 1959, and individual NFL owners soon began a campaign to undermine the new league. AFL owners were approached with promises of new NFL franchises or ownership stakes in existing ones. Only the party from Minneapolis-Saint Paul accepted, and with the addition of Ole Haugsrud and Bernie Ridder the Minnesota group joined the NFL in 1961 as the Minnesota Vikings. The older league also announced on August 29 that it had conveniently reversed its position against expansion, and planned to bring new NFL teams to Houston and Dallas, to start play in 1961. Finally, the NFL quickly came to terms with the Bidwills and allowed them to relocate the struggling Cardinals to St. Louis, eliminating that city as a potential AFL market.
Ralph Wilson, who owned a minority interest in the NFL's Detroit Lions at the time, initially announced he was placing a team in Miami, but like the Seattle situation, was also rebuffed by local ownership ; given five other choices, Wilson negotiated with McGroder and brought the team that became the Bills to Buffalo. Buffalo was officially awarded its franchise on October 28. During a league meeting on November 22, a 10-man ownership group from Boston was awarded the AFL's eighth team. On November 30, 1959, Joe Foss, a World War II Marine fighter ace and former governor of South Dakota, was named the AFL's first commissioner. Foss commissioned a friend of Harry Wismer's to develop the AFL's eagle-on-football logo. Hunt was elected President of the AFL on January 26, 1960.
The AFL draft
The AFL's first draft took place the same day Boston was awarded its franchise, and lasted 33 rounds. The league held a second draft on December 2, which lasted for 20 rounds. Because the Oakland Raiders joined after the initial AFL drafts, they inherited Minnesota's selections. A special allocation draft was held in January 1960, to allow the Raiders to stock their team, as some of the other AFL teams had already signed some of Minneapolis' original draft choices.Crisis and success (1960–1961)
In November 1959, Minneapolis-Saint Paul owner Max Winter announced his intent to leave the AFL to accept a franchise offer from the NFL. In 1961, his team began play in the NFL as the Minnesota Vikings. Los Angeles Chargers owner Barron Hilton demanded that a replacement for Minnesota be placed in California, to reduce his team's operating costs and to create a rivalry. After a brief search, Oakland was chosen and an ownership group led by F. Wayne Valley and local real estate developer Chet Soda was formed. After initially being called the Oakland Señors, the rechristened Oakland Raiders officially joined the AFL on January 30, 1960.The AFL's first major success came when the Houston Oilers signed Billy Cannon, the All-American and 1959 Heisman Trophy winner from LSU. Cannon signed a $100,000 contract to play for the Oilers, despite having already signed a $50,000 contract with the NFL's Los Angeles Rams. The Oilers filed suit and claimed that Rams general manager Pete Rozelle had unduly manipulated Cannon. The court upheld the Houston contract, and with Cannon the Oilers appeared in the AFL's first three championship games.
On June 9, 1960, the league signed a five-year television contract with ABC, which brought in revenues of approximately $2.125 million per year for the entire league. On June 17, the AFL filed an antitrust lawsuit against the NFL, which was dismissed in 1962 after a two-month trial. The AFL began regular-season play with eight teams in the league – the Boston Patriots, Buffalo Bills, Dallas Texans, Denver Broncos, Houston Oilers, Los Angeles Chargers, Titans of New York, and Oakland Raiders. Raiders' co-owner Wayne Valley dubbed the AFL ownership "The Foolish Club", a term Lamar Hunt subsequently used on team photographs he sent as Christmas gifts.
The Oilers became the first-ever league champions by defeating the Chargers, 24–16, in the AFL Championship on January 1, 1961. Attendance for the 1960 season was respectable for a new league, but not nearly that of the NFL. In 1960, the NFL averaged attendance of more than 40,000 fans per game and more popular NFL teams in 1960 regularly saw attendance figures in excess of 50,000 per game, while Canadian Football League attendances averaged approximately 20,000 per game. By comparison, AFL attendance averaged about 16,500 per game and generally hovered between 10,000 and 20,000 per game. Professional football was still primarily a gate-driven business in 1960, so low attendance meant financial losses. The Raiders, with a league-worst average attendance of just 9,612, lost $500,000 in their first year and only survived after receiving a $400,000 loan from Bills owner Ralph Wilson. In an early sign of stability, however, the AFL did not lose any teams after its first year of operation. In fact, the only major change was the Chargers' move from Los Angeles to nearby San Diego.
On August 8, 1961, the AFL challenged the CFL to an exhibition game that would feature the Hamilton Tiger-Cats and the Buffalo Bills, which was attended by 24,376 spectators. Playing at Civic Stadium in Hamilton, Ontario, the Tiger-Cats defeated the Bills 38–21 playing a mix of AFL and CFL rules.