4x4 (song)
"4x4" is a song by American rapper and singer Travis Scott. It was released as a single through Cactus Jack and Epic Records on January 24, 2025. Scott wrote the song with producers Tay Keith and FnZ, alongside Dougie F, with additional writing credits going to Honorable C.N.O.T.E., as the song samples the 2016 Tennessee State University marching band playing an instrumental version of the song "Say Sum" by Migos. Mike Dean mixed and mastered it, with Tommy Rush providing assistance in mixing.
Background and promotion
The song was first played through the speakers during Scott's performance at a nightclub called the Joy Room in Mexico City on September 22, 2024. The song was further teased on October 18 on an episode of WWE SmackDown when WWE Superstar Roman Reigns had a file of the song in advance. Scott performed it live for the first time during the final show of his Circus Maximus Tour at Eden Park in Auckland, New Zealand on October 30. He then performed a shortened version of it during his headlining performance at the Rolling Loud music festival on December 14. On January 6, 2025, Scott appeared in-person at WWE Raw's premiere on Netflix, in which the song's title was revealed and it was confirmed to serve as the program's opening theme. He performed the song at the 2025 College Football Playoff National Championship during the halftime show on January 20. On the same day, he shared a link to pre-save the song and restocked new merchandise on his website, in which all the proceeds would support people who were affected by the 2025 California wildfires.Music video
A music video was released on January 24, 2025. It was directed by Gabriel Moses and filmed in Scott's hometown of Houston, Texas.Critics have described the video as chaotic, high-energy, and possessing a surreal, fever-dream-like quality. It features imagery related to Texas consistent with Scott's "Cactus Jack" cowboy aesthetics, alongside wrestling and superhero themes. The visuals make use of black-and-white colors and vintage film effects.
The video opens with an altered version of the Columbia Pictures logo in which the Torch Lady flips off the camera.