2010 PBA Fiesta Conference
The 2010 Philippine Basketball Association Fiesta Conference was the last conference of the 2009–10 PBA season. It started on March 21 and finished on August 18, 2010. The tournament is an import-laden format, which requires an import or a pure-foreign player for each team and with a height limit of 6-foot-6.
Format
The following format will be observed for the duration of the conference:- Double round-robin eliminations; 18 games per team; Teams are then seeded by basis on win–loss records. Ties are broken among points differences of the tied teams.
- Teams seeded #6, #7, #8 and #9 play in a knockout wildcard playoffs for the final berth in the quarterfinals. Matchups are:
- * #6 team vs. #9 team
- * #7 team vs. #8 team
- * Winners of the first round for the last quarterfinal berth.
- #3, #4 and #5 teams automatically advance to the best of five quarterfinals:
- * #3 team vs. winner of wildcard playoffs
- * #4 vs. #5 teams
- #1 and #2 teams automatically advance to the best of seven semifinals:
- *Winner of first quarterfinal vs. #1
- *Winner of second quarterfinal vs. #2
- The winners in the semifinals advance to the best of seven finals. The losers dispute the third-place trophy in a one-game playoff.
Quarterfinals
Imports
| Team | Player | Debuted | Final |
| Air21 Express | Keena Young | March 24, 2010 | April 9, 2010 |
| Air21 Express | Jason Forte | April 14, 2010 | April 18, 2010 |
| Air21 Express | Reggie Larry | May 1, 2010 | May 28, 2010 |
| Air21 Express | Leroy Hickerson | June 4, 2010 | July 4, 2010 |
| Alaska Aces | Diamon Simpson | April 7, 2010 | August 18, 2010 |
| Barako Energy Coffee Masters | Sammy Monroe | March 21, 2010 | June 27, 2010 |
| Brgy. Ginebra Kings | Awvee Story | March 21, 2010 | April 18, 2010 |
| Brgy. Ginebra Kings | Mildon Ambres | April 30, 2010 | May 30, 2010 |
| Brgy. Ginebra Kings | Denham Brown | June 5, 2010 | June 23, 2010 |
| Brgy. Ginebra Kings | Chris Daniels | July 2, 2010 | July 18, 2010 |
| Coca-Cola Tigers | James Penny | March 24, 2010 | May 7, 2010 |
| Coca-Cola Tigers | Rashad Bell | May 14, 2010 | June 4, 2010 |
| Coca-Cola Tigers | John Williamson | June 13, 2010 | July 4, 2010 |
| Derby Ace Llamados | Lorrenzo Wade | April 7, 2010 | April 21, 2010 |
| Derby Ace Llamados | Cliff Brown | May 2, 2010 | July 14, 2010 |
| Derby Ace Llamados | Tony Washam | July 16, 2010 | August 1, 2010 |
| Rain or Shine Elasto Painters | Jai Lewis | March 26, 2010 | June 18, 2010 |
| Rain or Shine Elasto Painters | Rod Nealy | June 25, 2010 | July 18, 2010 |
| San Miguel Beermen | Gabriel Freeman | March 24, 2010 | August 18, 2010 |
| Sta. Lucia Realtors | Anthony Johnson | March 21, 2010 | July 4, 2010 |
| Talk 'N Text Tropang Texters | Shawn Daniels | March 21, 2010 | August 6, 2010 |
Awards
- Best Player of the Conference: Jay Washington
- Best Import: Gabe Freeman
- Finals MVPs: Cyrus Baguio and LA Tenorio