2008 Box Office Entertainment Awards
The 38th Guillermo Mendoza Memorial Scholarship Foundation Box Office Entertainment Awards is a part of the annual awards in the Philippines held on May 13, 2008. The award-giving body honors Filipino actors, actresses and other performers' commercial success, regardless of artistic merit, in the Philippine entertainment industry.
Winners selection
The winners are chosen from the Top 10 Philippine films of 2007, top-rating shows in Philippine television, top recording awards received by singers, and top gross receipts of concerts and performances.Awards ceremony
On May 13, 2008 at RCBC Plaza, Ayala Avenue in Makati, Philippines, the 38th Box Office Entertainment Awards night was held. The event was aired on May 17, 7pm at NBN 4 - Net 25.;Hosts of the night
;Presenters and performers
- Bea Saw and AJ Dee
- Makisig Morales
- John Wayne Sace and Alex Gonzaga
- Robert Woods and Saicy Aguila
- Gian Magdangal
- Aicelle Santos
- Erich Gonzales and Mike Tan
- Sitti
- Dino Imperial and Bangs Garcia
- Railey Valeroso and Chynna Ortaleza
- Sarah Geronimo
- Gian Magdangal
- Matt Evans and Melissa Ricks
- Martin Nievera
- Paolo Paraiso and Say Alonzo
- Gerald Anderson and Kim Chiu
- Rodjun Cruz and Megan Young
- John Lloyd Cruz and Bea Alonzo
- Dolphy
Awards
Major awards
- Box Office King - John Lloyd Cruz
- Box Office Queen - Bea Alonzo
- Male Concert Performer of the Year - Martin Nievera
- Female Concert Performer of the Year - Sarah Geronimo
- Male Recording Artist of the Year - Piolo Pascual
- Female Recording Artist of the Year - Sitti
Film and Television category
- Film Actor of the Year - Aga Muhlach
- Film Actress of the Year - Maricel Soriano
- Prince of Philippine Movies - Richard Gutierrez
- Princess of Philippine Movies - Angel Locsin
- Most Popular Film Producer - Star Cinema
- Most Popular Screenwriter - Carmi Raymundo & Vanessa Valdez
- Most Popular Film Director - Cathy Garcia Molina
- Most Promising Male Star - Mart Escudero
- Most Promising Female Star - Marian Rivera
- Most Popular Loveteam of RP Movies & TV - Gerald Anderson & Kim Chiu
- Most Popular Male Child Performer - Makisig Morales
- Most Popular Female Child Performer - Kiray Celis
- Most Popular TV Program - Marimar
- Most Popular TV Director/s - Joyce Bernal & Mac Alejandre
Music category
- Most Promising Male Singer - Gian Magdangal
- Most Promising Female Singer - Aicelle Santos
- Most Popular Recording Group - Bamboo
- Most Promising Recording Group - Calla Lily
- Most Popular Novelty Singer - Joey de Leon
- Most Popular Dance Group - EB Babes
Special Awards
- Phenomenal TV Star - Marian Rivera
- All Time Box Office King - Vic Sotto
- King of Valentine Movies - Richard Gutierrez
- Outstanding Achievement by a Female Recording Artist - Sharon Cuneta
Multiple Awards
Companies with multiple awards
The following companies received two or more awards in the television category:| Awards | Company |
| 4 | ABS-CBN |
| 3 | GMA-7 |