United States Football League
The United States Football League was a professional American football league that played for three seasons, 1983 through 1985. The league played a spring/summer schedule in each of its active seasons. The 1986 season was scheduled to be played in the autumn/winter, directly competing against the long-established National Football League. However, the USFL ceased operations before that season was scheduled to begin.
The ideas behind the USFL were conceived in 1965 by New Orleans businessman David Dixon, who saw a market for a professional football league that would play in the summer, when the National Football League and college football were in their off-season. Dixon had been a key player in the construction of the Louisiana Superdome and the expansion of the NFL into New Orleans in 1967. He developed "The Dixon Plan"—a blueprint for the USFL based upon securing NFL-caliber stadiums in top television markets, securing a national television broadcast contract, and controlling spending—and found investors willing to buy in.
Though the original franchise owners and founders of the USFL had promised to abide by the general guidelines set out by Dixon's plan, problems arose before the teams took the field, with some franchises facing financial problems and instability from the beginning. Due to pressure from the NFL, some franchises had difficulty securing leases in stadiums that were also used by NFL teams, forcing them to scramble to find alternative venues in their chosen city or hurriedly move to a new market. The USFL had no hard salary cap, and because of this, some teams quickly escalated player payrolls to unsustainable levels despite pledges to keep costs under control. While a handful of USFL franchises abided by the Dixon Plan and were relatively stable, others suffered repeated financial crises, and there were many franchise relocations, mergers, and ownership changes during the league's short existence; however, none of its teams actually folded during any given season. These problems were worsened as some owners began engaging in bidding wars for star players against NFL teams and each other, forcing other owners to do the same or face a competitive disadvantage.
On the field, the USFL was regarded as a relatively good product. Many coaches and team executives had NFL experience, and many future top NFL players and coaches got their start in the new league, including several who were later inducted into the Pro Football Hall of Fame and/or the College Football Hall of Fame. The Michigan Panthers won the first USFL championship in 1983. The Philadelphia Stars won the second USFL championship in 1984, and after relocating to Baltimore, won the final USFL championship in 1985 as the Baltimore Stars in what was effectively a rematch of the first USFL title game.
In August 1984, the USFL voted to move from a spring to a fall schedule in 1986 to compete directly with the NFL. This was done at the urging of New Jersey Generals majority owner Donald Trump and a handful of other owners as a way to force a merger between the leagues. As part of this strategy, the USFL filed an antitrust lawsuit against the National Football League in 1986, and a jury ruled that the NFL had violated anti-monopoly laws. However, in a victory in name only, the USFL was awarded a judgment of just $1, which under antitrust laws, was tripled to $3. This court decision effectively ended the USFL's existence. The league never played its planned 1986 season, and by the time it folded, it had lost over $163 million.
Talent level
Three consecutive Heisman Trophy winners signed with USFL teams directly out of college: Georgia running back Herschel Walker and Boston College quarterback Doug Flutie signed with the New Jersey Generals, and Nebraska running back Mike Rozier signed with the Pittsburgh Maulers.Future Pro Football Hall of Fame members defensive end Reggie White of the University of Tennessee, offensive tackle Gary Zimmerman of the University of Oregon, quarterbacks Jim Kelly of the University of Miami and Steve Young of Brigham Young University, and linebacker Sam Mills of Montclair State began their professional careers with the USFL's Memphis Showboats, Los Angeles Express, Houston Gamblers, Los Angeles Express, and Philadelphia Stars, respectively. A number of NFL veterans of all talent levels played in the USFL. Certain NFL backups such as quarterbacks Chuck Fusina and Cliff Stoudt, G Buddy Aydelette, and WR Jim Smith had limited success in the NFL but became major stars in the USFL. But many NFL backups struggled or never made it in the USFL. Additionally, the USFL also lured in NFL starters, including a handful in the prime of their careers including 1980 NFL MVP, Cleveland Browns' quarterback Brian Sipe, Buffalo Bills' three-time Pro Bowl running back Joe Cribbs and Kansas City Chiefs' three-time Pro Bowl safety Gary Barbaro.
History
Background
For many decades after its inception, American football was widely regarded as a second-tier sport behind baseball which was long-regarded as America's national pastime. As a result, even the elite levels of American football generally lacked both the financial wherewithal to build their own facilities and the political clout to secure significant public funds to construct such venues, and as such were compelled to play primarily in ballparks hastily re-purposed for football. However, since gridiron football in particular is responsible for excessive wear and tear on a natural grass playing field, baseball clubs were not keen to see football played in their parks throughout the entire baseball season. Thus, the need to use ballparks played a large part in ensuring that the National Football League and early rivals would delay the start of their seasons until September when the baseball season was winding down, thus affording baseball teams the exclusive use of their facilities in the spring and summer.Starting in the 1950s, a number of technological changes and trends eventually caused some to question the traditional timing of the American football season. In particular, football became a much more lucrative sport, the invention of artificial turf and developments in the growth and maintenance of natural grass made it more practical for baseball and football to be played at elite levels in the same facility at the same time of the year, and the increasing influence of television combined with the prevalence of a farm system in which Major League Baseball controlled the rights to baseball levels in all levels of play caused many minor league baseball clubs to be much less lucrative in their own right. Finally, the growing popularity of college football led to the construction and expansion of dozens of large stadiums for collegiate teams, which were mostly football-specific or at least designed primarily for football, and were primarily in cities without professional football franchises.
It was in this environment, in 1965, that David Dixon, a New Orleans antiques dealer, who would be instrumental in bringing the New Orleans Saints to his hometown, began to envision football as a possible spring and summer sport.
This was not the first time the United States Football League name was used; there had been a previous, short lived attempt in 1945 to start up a league with that name.
Organization
Over the next 15 years, Dixon studied the last two challengers to the NFL's dominance of pro football—the successful American Football League and the troubled World Football League. In 1980, he commissioned a study by Frank Magid Associates that found promising results for a spring and summer football league. He had also formed a blueprint for the prospective league's operations, which included early television exposure, heavy promotion in home markets, and owners with the resources and patience to absorb years of losses—which he felt would be inevitable until the league found its feet. He also assembled a list of prospective franchises located in markets attractive to a potential television partner.Dixon was well aware that many attempts to challenge the NFL had foundered due to financial troubles. The WFL, for instance, was plagued by teams that were so badly underfinanced that they could not meet the most basic expenses. With this in mind, Dixon wanted to ensure that USFL teams had the wherewithal to put a credible product on the field. To that end, the league required potential owners to submit to a detailed due diligence and meet strict capitalization requirements. They were also required to post a $1.5 million letter of credit for emergencies.
With respected college and NFL coach John Ralston as the first employee, Dixon signed up 12 cities—nine where there already were NFL teams and three where there were not. The Dixon Plan called for teams in top TV markets to entice the networks into offering the league a TV deal. All but two of the 12 initial teams were located in the top 13 media markets in the US at the time.
After almost two years of preparation, Dixon formally announced the USFL's formation at the 21 Club in New York City on May 11, 1982, to begin play in 1983. ESPN president Chet Simmons was named the league's first commissioner in June 1982.
According to the Dixon Plan, if the league was going to be a success, it needed television revenue and exposure. In 1983, the league signed contracts with both over-the-air broadcaster ABC and a cable TV broadcaster, the four-year old ESPN, to televise games. The deals yielded roughly $13 million in 1983 and $16 million in 1984, including $9 million per year from ABC. ABC had options for the 1985 season at $14 million and 1986 at $18 million. Each week, there would be a nationally televised game, as well as the USFL's own version of Monday Night football.
Stumbles before play begins
Like almost all startup pro football leagues, the USFL had some off-the-field factors that prevented the league from starting out with their preferred membership. The problems started when the original owner of the Los Angeles franchise, Alex Spanos, pulled out and instead became a minority owner of the NFL's San Diego Chargers. Jim Joseph, a real estate developer who had lost out to friend Tad Taube for the USFL's San Francisco Bay Area franchise, had thought he would be content to be a part-owner of the Oakland Invaders. When the potentially more lucrative Los Angeles franchise became available, Joseph snapped up the rights to the area. The owners of the USFL's San Diego franchise, cable television moguls Bill Daniels and Alan Harmon, were denied a lease for Jack Murphy Stadium. While this was in part due to pressure from the Chargers, the main opposition came from Major League Baseball's Padres who held the lease to the stadium at the time and did not want to see football played at the facility throughout the baseball season. Los Angeles was seen as critical to the league's success, and Dixon and Simmons felt that two cable moguls would be better suited to head the league's efforts there. Joseph was forced to move his operation. The team opened play in Tempe, Arizona, where it became the Arizona Wranglers. Daniels and Harmon's team became the Los Angeles Express.The League's Boston franchise, the Breakers, also had stadium problems. The Boston ownership group wanted to play in Harvard Stadium, but were unable to close a deal with the university; Sullivan Stadium was owned by the New England Patriots, who were unwilling to share their venue with a rival, while Fenway Park was being used in the spring by the Boston Red Sox and was also unavailable, and Alumni Stadium on the campus of Boston College, for reasons never made public, also declined. Finally they were able to negotiate a lease to play at Nickerson Field on the campus of Boston University, a facility that seated only 21,000 people.
There were plans to establish four franchises in Canada prior to the inaugural season, located in Vancouver, Edmonton, Montreal and the Toronto/Hamilton metroplex. The proposal was pushed by John F. Bassett, the Canadian who would go on to own the Tampa Bay Bandits USFL team. However, Senator Keith Davey warned that the Canadian government would act to protect the Canadian Football League from competition. The Canadian Football Act had been proposed, but not approved, when Bassett had tried to establish the Toronto Northmen in the World Football League in 1974. Such legislation would have banned US football leagues from playing in Canada. In particular, Montreal's CFL team, the Concordes, was on precarious financial ground, having just been established to replace the recently folded Alouettes. This led Bassett to drop the idea.
Once play actually started, the league experienced the same kind of franchise instability, relocation, and closures that almost all pro football leagues, including the NFL, experienced in their early years.