Pink-collar worker
A pink-collar worker is someone working in career fields historically considered to be women's work. This includes many clerical, administrative, and service jobs as well as care-oriented jobs in therapy, nursing, social work, teaching or child care. While these jobs may also be filled by men, they have historically been female-dominated and may pay significantly less than white-collar or blue-collar jobs.
Women's work – notably with the delegation of women to particular fields within the workplace – began to rise in the 1940s, in concurrence with World War II.
History
first used the term pink collar in his 1967 article, "Macroeconomics of Unbalanced Growth: The Anatomy of Urban Crisis." He introduced the term to describe a category of jobs predominantly held by women, often in clerical, administrative, or service-oriented roles. Baumol's focus was not only on the gendered nature of these jobs but also on their economic characteristics, particularly their relatively lower wages and limited opportunities for advancement compared to male-dominated professions. His analysis tied these roles to broader economic discussions about productivity and wage stagnation in labour markets. Baumol's use of the term provided an early economic framing of gendered divisions in the workforce, highlighting structural inequalities that persist in discussions of labour economics.Louise Kapp Howe popularized the term pink collar in her 1977 book Pink Collar Workers: Inside the World of Women’s Work. She used the term to describe jobs predominantly occupied by women, such as secretarial, clerical, teaching, nursing, and other caregiving or service roles. These positions were seen as extensions of traditional domestic responsibilities and were characterized by lower pay, limited career advancement opportunities, and a lack of prestige compared to "blue-collar" or "white-collar" jobs. Howe’s analysis went beyond simply identifying these roles; she explored how social expectations, gender norms, and structural inequalities confined women to these positions. She critiqued how these jobs were undervalued despite their essential contributions to the economy and society. Her work aimed to raise awareness about the economic and social disparities faced by women in the workforce and to advocate for the recognition and improvement of conditions in these roles. While Baumol's earlier usage of pink collar focused on economic categorizations, Howe expanded the term into a cultural and feminist critique, framing it as part of the broader struggle for gender equality in labour.
Occupations
Pink-collar occupations tend to be personal-service-oriented workers working in retail, nursing, and teaching, are part of the service sector, and are among the most common occupations in the United States. The Bureau of Labor Statistics estimates that, as of May 2008, there were over 2.2 million persons employed as servers in the United States. Furthermore, the World Health Organization's 2011 World Health Statistics Report states that there are 19.3 million nurses in the world today. In the United States, women constitute 92.1% of the registered nurses that are currently employed.According to the 2016 United States Census analyzed in Barnes, et al.'s research paper, more than 95% of the construction workforce is male. Due to the low population of women outside of the childcare or social workforce, state governments are miscalculating economic budgets by not accounting for most female pink-collar workers. Generally, less government funding is allocated to professions and work environments that traditionally employ and retain a greater percentage of women, for example, education and social work. From the research conducted by Tiffany Barnes, Victoria Beall, and Mirya Holman, discrepancies for government representation of pink-collar jobs could primarily be due to legislatures and government employees having the perspective for only white-collar jobs and most people making budgetary decisions are men. A white collar-job is typically administrative.
As explained in Buzzanell et al.'s research article, maternity leave is the time off from work a mother takes after having a child, either through childbirth or adoption. In 2010, the International Labour Office explained that maternity leave is usually compensated by the employer's company, but several countries do not follow that mandate, including the United States. Results from "Standpoints of Maternity Leave: Discourses of Temporality and Ability" state that many new mothers employed in pink-collar work have keyed disability or sick leave instead of time off for maternity leave.
'''Pink-collar occupations may include:'''
Architecture
- Interior designer
- Landscape designer
Education
- Primary teacher
- Preschool teacher / early childhood educator / kindergarten teacher / nursery nurse
- Special Education teacher
- Teaching assistant
- Librarian / teacher-librarian
- Library assistant / library technician
Healthcare
- Midwife
- Psychiatric rehabilitation specialist
- Occupational therapist
- Physical therapist
- Speech-language pathologist / speech and language therapist
- Nutritionist / dietitian
- Dental assistant
- Social worker
- Psychologist
- Medical and health service managers
- Counselor
- Pharmacy technician
- Dental hygienist
- Lactation consultant
- Wet nurse
- Medical assistant / healthcare assistant / nurse's aide
- Hospital attendant / hospital service worker / hospital orderly
Administration
- Advertising and promotions managers
- Bank teller
- Bookkeeper
- Marketing coordinator / marketing assistant
- Human resources manager
- Legal secretary
- Paralegal
- Public relations manager
- Receptionist
- Secretary / administrative assistant / information clerk
- Data entry clerk / Shorthand
- Meeting and convention planner
- Tax examiner / revenue agent
Entertainment
- Dancer
Fashion
- Hairstylist / barber / hair colorist
- Dressmaker / costume designer / tailor / Sewing / image consultant
- Cosmetologist / make-up artist / nail technician / perfumer / esthetician
- Model
- Personal stylist / fashion stylist
- Henna / Mehndi artist
- Buyer
Media
- Magazine editor
Personal care and service
- Valet
- Waitress / barista / bartender / busser
- Flight attendant / stewardess
- Museum docents / tour guide
- Casino host
- Doula / caregiver
- Babysitter / day care worker / nanny / child-care provider
- Domestic worker / Maid services attendant
- Cleaner
- Massage therapist
- Florist
- Camp counselor / non-profit volunteer coordinator / recreation director
- Relationship counselor / family therapist / social worker
- Travel agent
- Wedding planner / event planner
- Hotel housekeeper / chambermaid
- Cashier / waiting staff
- Retail clerks / retail salesperson / retail manager
- Food preparation worker / counter attendant / cafeteria attendant
- Personal care attendant / personal or home care aide
- Car attendant
- Washroom attendant
- Meter maid / parking lot attendant
Sport
- Cheerleader
- Dancer / choreographer / dance instructor
- Fitness instructor
Background (United States)
Western women began to develop more opportunities when they moved into the paid workplace, formerly of the male domain. In the mid 19th and early 20th century women aimed to be treated as equals to their male counterparts, notably in the Seneca Falls Convention. In 1920 American women legally gained the right to vote, marking a turning point for the American women's suffrage movement; yet race and class remained as impediments to voting for some women.
At the turn of the 19th century into the 20th, large numbers of single women in the United States traveled to large cities such as New York where they found work in factories and sweatshops, working for low pay operating sewing machines, sorting feathers, rolling tobacco, and other similar menial tasks.
In these factories, workers frequently breathed dangerous fumes and worked with flammable materials. In order for factories to save money, women were required to clean and adjust the machines while they were running, which resulted in accidents where women lost their fingers or hands. Many women who worked in the factories earned meager wages for working long hours in unsafe conditions and as a result lived in poverty.
Throughout the 20th century, women such as Emily Balch, Jane Addams, and Lillian Wald were advocates for evolving the roles of women in America. These women created settlement houses and launched missions in overcrowded squalid immigrant neighborhoods to offer social services to women and children.
In addition, women gradually became more involved with church activities and came to take on more leadership roles in various religious societies. The women who joined these societies worked with their members, some of whom were full-time teachers, nurses, missionaries, and social workers to accomplish their leadership tasks. The Association for the Sociology of Religion was the first to elect a woman president in 1938.