Pic-Pic
Pic-Pic was a Swiss automobile manufactured in Geneva from 1906 to 1924. They were produced by the Piccard-Pictet Company until 1920, and by Gnome et Rhône from 1920 until the demise of the marque in 1924.
History
Founded in 1906, Pic-Pic originated as the automotive branch of the Geneva engineering firm Ateliers Piccard-Pictet & Cie. The vehicles were designed by Léon Dufour and gained an early reputation for precision engineering, often being referred to as the "Rolls-Royce of Switzerland."The brand's prominence peaked during World War I when the Swiss Army adopted Pic-Pic as its standard staff car. These vehicles were prized for their ability to navigate alpine terrain, with several units remaining in military service until the late 1930s. However, the post-war era brought financial instability. A combination of a sharp economic downturn in 1920 and a major labor strike at the Geneva plant led to the company's insolvency.
Following bankruptcy in 1920, the brand was acquired by the Gnome et Rhône engine company. Production continued on a limited basis until 1924, when the final models were exhibited at the Geneva Motor Show. In modern times, the Pic-Pic is a rare collector's item; as of 2025, only eight authentic examples are confirmed to exist worldwide.