Paramount Plaza
Paramount Plaza, also 1633 Broadway and formerly the Uris Building, is a 48-story skyscraper in the Midtown Manhattan neighborhood of New York City. Designed by Emery Roth and Sons, the building was developed by the Uris brothers and was renamed for a former owner, the Paramount Group, by 1980. Paramount Plaza occupies a site bounded by Broadway to the east, 51st Street to the north, and 50th Street to the south.
The building has a slab-like massing, rising straight from street level to the roof, above ground. The facade is covered in dark glass and carries the name of German company Allianz near the roof. There is a sunken plaza on the eastern side of the building, leading to the 50th Street station of the New York City Subway, as well as a pedestrian corridor and driveway under the western side. The driveway and corridor lead to the building's two Broadway theaters: the 1,900-seat Gershwin Theatre on the second floor and the 650-seat Circle in the Square Theatre in the basement.
The Uris Buildings Corporation leased the site of the Capitol Theatre in 1967 and proposed a skyscraper on the site. The two Broadway theaters were included in exchange for additional floor area, and the building opened in August 1971. The building went into foreclosure in May 1974, just two years after it was completed, and the Paramount Group bought a majority ownership stake in the building in 1976. J.C. Penney and Sears initially took up much of the building's space, though the subsequent tenants came from a wider variety of fields, including law and finance. The retail space and plazas have been renovated multiple times during the building's history. The Paramount Group and several banks jointly owned the building until 2011, when Beacon Capital Group acquired a partial ownership stake; Paramount assumed full ownership in 2015, and Rithm Capital acquired Paramount and the building in 2025.
Site
Paramount Plaza is on 1633 Broadway, near Times Square, in the Theater District of Midtown Manhattan in New York City. The land lot takes up the eastern part of the city block bounded by Eighth Avenue to the west, 50th Street to the south, Broadway to the east, and 51st Street to the north. The lot covers, with a frontage of on Broadway and on 50th and 51st Streets. Nearby buildings include the Mark Hellinger Theatre to the north; the Winter Garden Theatre to the east; The Theater Center, Brill Building, and Ambassador Theatre to the south; and One Worldwide Plaza to the southwest. Since 1998, the section of 50th Street between Eighth Avenue and Broadway has been named Gershwin Way, after brothers and musical writers George and Ira Gershwin.In the early 20th century, Paramount Plaza's site was occupied by low-rise buildings such as Kerrigan's Cafe. This was replaced by the Capitol Theatre, a movie palace built in 1919. The theater originally had 5,300 seats, but subsequent renovations reduced it to 1,325. The six-story theater building contained offices as well. By the late 1960s, the Capitol was one of Broadway's last major movie palaces, as many of the other movie palaces in the area had been demolished, including the Roxy and the Paramount. Next to the theater was a four-story building with a branch of the New York Bank for Savings.
Architecture
Paramount Plaza, originally known as the Uris Building, was developed by the Uris Buildings Corporation and designed by Emery Roth. The tower has 48 stories. Paramount Plaza has two Broadway theaters: the Gershwin Theatre on the second floor and the smaller Circle in the Square Theatre in the basement. The building is named after its owner, the Paramount Group; it is not related to media conglomerate Paramount Global, which is headquartered nearby at One Astor Plaza but also has offices at Paramount Plaza.Form and facade
Under normal zoning regulations, the maximum floor area ratio for any building on the tower's site was 15, but the developers received two bonuses of 20 percent each, bringing the FAR to 21.6. The developers had to include privately owned public spaces at the building's base for the first bonus, and they built new theaters for the second bonus. The Gershwin and Circle in the Square Theatres were built under a 1968 regulation that allowed office buildings to include a legitimate theater in exchange for additional floor area. The inclusion of the theaters allowed the Uris Buildings Corporation to add four more stories than would typically have been allowed.At the base of Paramount Plaza runs a promenade that connects 50th and 51st Street. The promenade measures tall and wide, with a terrazzo floor and advertisements on the walls. The promenade also functions as an entrance to the Gershwin and Circle in the Square theaters, and it does not have any stores. There are marquees for the theaters' entrances on both 50th and 51st Streets. A separate, parallel driveway for vehicles is immediately to the west; it can fit three lanes of traffic. There are also 200 parking spaces.
The facade is made of tinted gray glass, separated by vertical aluminum mullions. The name of German financial services company Allianz is affixed to the top of the building on all four sides. Paul Goldberger criticized the building as having brought "nothing more than Third Avenue banality to a part of town that, whatever its social problems, has always been visually spectacular."
Plazas
The building originally contained two sunken plazas, which counted toward the building's zoning bonuses. Both plazas had ornamental fountains, which were removed in the 1990s. These sunken plazas were among the few such examples in the city; others exist at Citigroup Center, 1221 Avenue of the Americas, and formerly at 1345 Avenue of the Americas and the General Motors Building. The plazas were accompanied by retail spaces that, due to their location, were hard to rent out. A 2000 study of privately owned public spaces in New York City ranked 1633 Broadway's plazas as "circulation" and "hiatus" spaces, which were not as unwelcoming as "marginal" spaces but also did not attract visitors from across the city or the neighborhood.The southern sunken plaza has an entrance to the 50th Street station of the New York City Subway, served by the. The theme restaurant Mars 2112 had opened within the northern sunken plaza in November 1998 and closed in January 2012. It contained a UFO-like elevator, a "Mars Bar", a "Space Arcade", and a three-story Crystal Crater. After Mars 2112 closed, a glass retail cube was installed in the northern part of the plaza. The cube, designed by MdeAS Architects, serves as an entrance to a double-level retail space in the basement, which spans.
Interior
According to the New York City Department of City Planning, Paramount Plaza has a gross floor area of and is divided into 47 ownership condominiums. Paramount Plaza has 42 elevators and eight escalators. The Uris Building did not renumber its 13th floor out of superstition, as other high-rises did; this led the New York Daily News to call it "the only New York skyscraper to call the 13th floor the 13th floor". Some offices were fitted with additional decorations; for example, accounting firm Touche, Ross, Bailey Smart added curving staircases between two of its five floors.Theaters
Paramount Plaza has two Broadway theaters: the Gershwin Theatre and the Circle in the Square Theatre. Paramount Plaza's two venues, along with the Minskoff and American Place theaters, were constructed under the Special Theater District amendment of 1967 as a way to give their respective developers additional floor area. The Gershwin opened in 1972 as the Uris Theatre and contained 1,900 seats. Located at the second floor, the Gershwin was designed by Ralph Alswang in what was described as an Art Nouveau style. Escalators and a staircase lead from the ground floor to the Gershwin Theater's second-floor lobby, which contains the American Theater Hall of Fame. The Gershwin's seats are spread across two levels: an orchestra and a smaller mezzanine. The stage was designed with a flexible layout and could be disassembled or extended forward. The Gershwin was the first commercial theater in the U.S. to have a completely automated rigging system. The Nederlander Organization operates the theater.The Circle in the Square Theatre contains 650 seats and is in the building's basement. It was designed by Allen Sayles, with a lighting system designed by Jules Fisher. The Circle operates its own venue, which was originally known as the Circle in the Square–Joseph E. Levine Theatre. The space was originally meant as an off-Broadway house with fewer than 500 seats, but the Circle's artistic director Theodore Mann and its managing director Paul Libin increased the capacity by relocating columns and replaced steps with ramps. The top of the auditorium contains soundproof panels, which minimized noise from police horses when the theater opened. The Circle contains a thrust stage, with seats surrounding it on three sides. It is one of two Broadway houses with a thrust stage; the other is Lincoln Center's Vivian Beaumont Theater. Because of the stage's unconventional design, theatrical critics negatively reviewed it, while directors had difficulty staging productions there.