Jai Shri Ram
Jai Shri Ram is an expression in Indic languages, translating to "Glory to Lord Rama" or "Victory to Lord Rama". The proclamation has been used by Hindus as a symbol of adhering to the Hindu faith, or for projection of varied faith-centered emotions.
The expression has been increasingly used by Indian organisations aligning with Hindutva, a Hindu nationalist ideology, such as the Vishva Hindu Parishad, Bharatiya Janata Party and their allies, which adopted the slogan in the late 20th century as a tool for increasing the visibility of Hinduism in public spaces, before going on to use it as a battle cry. The slogan has since been employed in connection with the perpetration of communal violence against Muslims.
Meaning
"Jai Shri Ram" means "Hail Lord Ram" or "Victory to Lord Ram". Ram is a major deity in Hinduism.Antecedents
Religious and social
"Jaya Sri Ram", along with "Jaya Sita Ram", "Jaya Ram" and "Sita Ram", were used as mutual salutations by Ramanandi ascetics. "Ram Ram", "Jai Ram ji ki" and "Jai Siya Ram" have been noted as common salutations in the Hindi heartland. The Ahmadnagar Kaikadis used to tattoo "Sri Ram", "Jai-Ram", and "Jai-Jai-Ram", on their hands and feet.Photojournalist Prashant Panjiar wrote about how in the city Ayodhya female pilgrims always chant "Sita-Ram-Sita-Ram", while the older male pilgrims prefer not to use Rama's name at all. As per Panjiar, the traditional usage of "Jai" in a slogan was with "Siyavar Ramchandraji ki jai".
Sukhdevlal's 1884 commentary of Tulsikrit Ramayana does, however, mention the slogan "Jai Ram Jai Shri Ram" being used. Also, the phrase "Sri Ram Jai Ram Jai Jai Ram" was chanted in mantras and used in kirtan, while "Jai Shri Ram" has been used in the bhajan "Jai Shri Ram nabh Ghansham".
Rama symbolism
The worship of Rama increased significantly in the 12th century, following the invasions of Muslim Turks. The Ramayana became widely popular in the 16th century. It is argued that the story of Rama offers a "very powerful imaginative formulation of the divine king as the only being capable of combating evil". The concept of Ramrajya, "the rule of Ram", was used by Gandhi to describe the ideal country free from the British.The most widely known political use of Ram began with Baba Ram Chandra's peasant movement in Awadh in the 1920s. He encouraged the use of "Sita-Ram" as opposed to the then widely used "Salaam" as a greeting, since the latter implied social inferiority. "Sita-Ram" soon became a rallying cry.
Journalist Mrinal Pande states that slogans were often chanted for the duo of Sita and Rama, such as Bol Siyavar or Siyapat Ramchandra ki jai , although growing up she never heard any about Ram as an individual, let alone a warrior. But in Methodist Quarterly Review, Volume LXII.–1880., Rev. B. H. Badley has mentioned Indian soldiers cheering "Ram Rajah Ki Jai !" and "Ram Chandra Ki Jai !" while leaving the Bombay harbor for Malta. And J. F. Fanthome, in his book Mariam: A Story of the Indian Mutiny of 1857, mentions Hindus using the war cry of "Jai Sri Ram Lachmanji ki" against the British during the Indian Rebellion of 1857, while Muhammadans yelled "Ek nara Haidari, ya Husein".
1980s and forward
In the late 1980s, the slogan "Jai Shri Ram" was popularised by Ramanand Sagar's television series Ramayan, where it was used by Hanuman and the Vanara Sena as a war cry when they fought the demon army of Ravana in order to free Sita. Sagar himself acknowledged his contribution, claiming, "College boys don't say 'Hi' any more, they say 'Jai Shri Ram ki' 'Long live Shri Ram'."The Hindu nationalist organisation Vishva Hindu Parishad and its militant wing Bajrang Dal, carried out a campaign saying "Ram-Ram Chhodo, Jai Shri Ram Bolo".
During L. K. Advani's ratha yatra to Ayodhya in 1989, the customary slogan Jai Siya Ram was replaced by "Jai Shri Ram".
The VHP, Bharatiya Janata Party and their Sangh Parivar allies used it extensively in their Ayodhya Ram Janmabhoomi movement. Volunteers at Ayodhya at the time would write the slogan on their skin, using their own blood as ink to signify their devotion. The organizations also distributed a cassette named as Jai Shri Ram, containing songs like "Ram ji ki sena chali" and "Aya samay jawano jago". All the songs in the cassette were set to the tunes of popular Bollywood songs. Kar sevaks, led by the Sangh Parivar allies, chanted the slogan of "Jai Shri Ram" when laying a foundation east of the Babri Masjid in August 1992.
Simultaneously the Rama pictography was changed to projecting a heroic, muscular, and angry Rama. A muscular Rama, clad in saffron, was shown towering over an imaginary Ram temple in Ayodhya. These images were labelled with the "Jai Shri Ram" slogan.
A 1995 essay published in Manushi, a journal edited by academic Madhu Kishwar, described how the Sangh Parivar's usage of "Jai Shri Ram", as opposed to "Sita-Ram", lies in the fact that their violent ideas had "no use for a non-macho Ram." This also mobilised more people politically, since it was patriarchal. Further, the movement was exclusively associated with Ram's birth, which had occurred many years before his marriage to Sita.
Sociologist Jan Breman writes:
An Indian political analyst decried the political use of the slogan in 2019, and said that "it now seems to have official sanction." In December 2022, Congress leader Rahul Gandhi while giving a speech in Madhya Pradesh attacked BJP and RSS by raising the question "Why they always chants "Jai Shri Ram" and not "Jai Siya Ram". Reacting to his question, a minister in Madhya Pradesh and a senior BJP leader Narottam Mishra replied "I think Rahul Gandhi's knowledge is only limited to children's rhyme 'Baa Baa Black Sheep', the name of Ram is prefixed with 'Shri' which is also used for Lord Vishnu's wife Lakshmi and Sita Ji". The BJP's Amit Malviya also reacted to Rahul Gandhi's attack by posting a video in which Prime Minister Narendra Modi started his Ram Mandir ceremony speech with "Jai Siya Ram".
The Wire said in 2023 that "We are yet to see any condemnation of the 'misuse' of the sacred name Ram by any religious leader or body."
Usage
The BJP advocates using Jai Shri Ram and Jai Siya Ram as a greeting.Numismatics
, ruler of the Manipur Kingdom, issued bell metal coins with the phrase "Jai Shri Ram", "Shri Ram" and "Jai Shri" in 18th century.Violent incidents
- In 1992, during riots and the demolition of the Babri Masjid, the same slogan was raised. Former BBC Bureau Chief Mark Tully, who was present at the site of the Masjid on 6 December, recalls the usage of the slogan "Jai Shri Rama!" by the Hindu crowds rushing towards the mosque.
- In January 1999, the slogan was heard again when Australian missionary doctor Graham Staines was burned alive with his two children in Manoharpur, Orissa.
- In the events leading up to the Godhra train burning of February 2002, supporters of the Gujarat VHP and its affiliated organisations like the Bajrang Dal forced Muslims to chant "Jai Shri Ram" on their journey to Ayodhya, and on their return journey, they did the same at "every other station", including at Godhra. Both journeys were taken in the Sabarmati Express for the ceremony at the Ram Janmabhoomi. During the 2002 Gujarat riots that followed, the slogan was used in a leaflet distributed by the VHP to encourage Hindus to boycott Muslim businesses.
- "Jai Shri Ram" was also chanted by the mob responsible for the Gulbarg Society Massacre. Ehsan Jafri, a former Member of Parliament from Ahmedabad, was forced to chant the slogan before he was brutally murdered during said massacre.
- The slogan was also heard from the mob during the Naroda Patiya massacre. People living in mixed-religion neighborhoods were forced to put up Jai Shri Ram posters and wear armbands to ward off the rioters.
- Tabrez Ansari was forced by a mob to chant "Jai Shree Ram" and "Jai Hanuman" during his lynching.
- All India Democratic Women's Association, the women's wing of CPI, alleged that the perpetrators of the 2020 Gargi College molestations were chanting the slogan.
- During the 2020 Delhi riots, rioters were reported to have kept chanting "Jai Shri Ram" while beating their victims and whenever a building went up in flames. The police were also found to join in the chant while siding with the Hindu mobs. The Muslims were told Hindustan me rehna hoga, Jai Shri Ram kehna hoga. Indian journalist Rana Ayyub, writing in Time, commented that the slogan had become a "racist dog whistle" against Muslims during the riots.
- After the BJP's victory in the 2022 Uttar Pradesh Legislative Assembly election, a 25 year old Muslim man, Babar Ali from UP's Kushinagar district was lynched and killed by the members of his own community for supporting BJP. His family members said that Babar was returning from his shop when he chanted 'Jai Shri Ram' and was attacked by some local Muslims.
- On 15 April 2023, while Atiq Ahmed was being escorted for a court-mandated medical checkup in Prayagraj, a pistol was fired at Ahmed and his brother's head. Both Atiq and his brother Ashraf Ahmed were killed in the shootout, which was filmed and broadcast live. After shooting attackers started chanting 'Jai Shri Ram' as they were being apprehended.
- On June 24, 2023, in Pulwama, South Kashmir, Indian Army personnel stormed a mosque and allegedly forced worshippers to chant Jai Shri Ram and bharat mata ke jai. Similarly, on November 24, 2024, Kashmiri shawl sellers in Himachal Pradesh reported being harassed and forced to chant Hindutva slogans, including Jai Shri Ram.
- In October 2024, a 16-year-old Dalit boy in Uttar Pradesh was assaulted and forced to chant Jai Shri Ram by a group of students. Similarly, on December 2024, In Ratlam, Madhya Pradesh, three Muslim minors were allegedly beaten and forced to chant “Jai Shri Ram” by two men near Amrit Sagar Lake.
- On January 16, 2026, a Christian pastor in Odisha was attacked by a mob, including local villagers and members of the Hindutva militant group Bajrang Dal, who tried to force him to chant Jai Shri Ram.