Eddie Gordon


Eddie Gordon is an English music journalist, producer, DJ and music business personality.

Early life

Born in Biggin Hill, Gordon was raised in Gravesend, Kent. He was educated at Cecil Road Infant and Primary school in Northfleet, Kent and Northfleet School for Boys. He then attended Gravesend Technical College to study Advanced Level English language and literature.
As a young boy, Gordon passionately collected 45 single records of the 1950s, '60s and '70s, buying them with his secondary school dinner money from his school friends' mothers who "had a box of old singles from their younger days". He immersed himself in the different styles of songs on the A and B-sides from the UK and the US.
Aged 13, the first brand new 7" he bought was Michael Jackson's cover version of Bill Withers' "Ain't No Sunshine", released in the UK in May 1972. Playing his collection at home on a Dansette record player, Gordon was fascinated by the song's themes and lyrics of love, ability to paint virtual pictures, and how they resultantly engaged with the listener. Gordon's first DJing was in 1974 at the age of 15 in a Northfleet Church hall and later at 16 selecting music at friends parties.

Early working life

At 16 years old, Gordon completed his secondary education at Northfleet School for Boys in June 1975, employed full-time immediately at Cosy Glide in Northfleet, an aluminium door and window manufacturer. December 1975 Gordon left Cosy Glide to take up a previously held position as a Laboratory Assistant for the aircraft paint manufacturing company Dufay Titanine before moving in 1977 to work as a Laboratory Assistant for Britannia Refined Metals. Early 1980 Gordon was employed by the Royal Mail and stationed at the main Post Office in High Holborn, London WC1, Gordon's last 'normal' job until taking up DJing full-time in 1982. From 1977 to 1980, Gordon took evening classes at Gravesend Technical College to study O Level then Advanced level in English Language and English Literature; a period of his life that gave Gordon the necessary education to later write weekly newspaper columns.

As music journalist

Starting out as a DJ and music journalist in 1982 in his hometown Gravesend, Gordon wrote a weekly column for the Gravesend and Dartford Reporter and Kent Extra before being invited to write a weekly music page for Kent's major county newspaper the Kent Messenger, a position he held from 1982 to 1991. Nine years of weekly Gordon "Sound Spot" columns writing about artists from all genres of music to fully cater for the very diverse Kent readership. The Kent Messenger won the Weekly Newspaper of the Year title in the Regional Press Awards for 1988 and then went on to collect the title of overall regional newspaper. It's one of the highest accolades for a paid-for weekly paper in the UK.

DJ career

From 1984 through to 1988 Eddie was regularly booked by major London event promoters as the support DJ for BBC Radio 1 DJs and Capital Radio DJs working in the big towns and cities of South East of England. This was a rich period for Eddie Gordon's DJ career with various awards Gravesend and Dartford Reporter 'DJ of the Year 1984–1985', Radio Kent '1986 Club of the Year' with The Slammer, Kent Evening Post '1986 Club of the Year' with The Slammer, Kent Evening Post 1987 Kent Club of the Year with The Sleeze and in 1989 Eddie Gordon was Kent 'Music Man of the Year' – Kent Evening Post.
Throughout the 1980s Eddie Gordon was responsible for introducing the music for the Frank Warren Boxing Shows on the ITV channel with the boxers emerging from the dressing room to a fanfare of music to arouse the audience, which is now a regular part of all world championship televised boxing. The events held at the Royal Albert Hall, London, were major ITV programmes of the era.
Also from the mid to the late 1980s Eddie spotted and supported the emerging DJ talents of Tim Westwood BBC Radio 1, Trevor Nelson MBE BBC Radio 1, Gilles Peterson BBC Radio 1, Norman Jay MBE, CJ Macintosh and Paul Oakenfold at his Gravesend club night The Slammer and in his weekly music column Sounds Spot in the county newspaper the Kent Messenger.

DJ agency

In 1985, a local Gravesend DJ Pete Tong personally requested to be added to Gordon's DJ Management/Agency roster which included BBC Radio London's Jeff Young, Radio Kent's Rod Lucas and the UK Club DJ of the Year Colin Hudd. Gordon's agency was the first of its kind in the UK devoted to radio DJs playing dance music. He managed Pete Tong of BBC Radio 1 for 20 years from 1984 to 2004 and Jeff Young of BBC Radio 1 from 1985 to 1992. In 1999, Gordon set up the DJ agency IMD Ltd with DJs Pete Tong and Carl Cox heading the roster with a vision of the worldwide stage for Tong.

The digital era/US ''Billboard'' panels

21 September 2002, Gordon was invited by US Billboard magazine as the only European representative to co-chair a closed-room key discussion at the Billboard Summit in New York to discuss the threat of the new world technology to the traditional music business with 69 heads of America's record labels. Eddie opened and closed his participation in this unique meeting by predicting that digital delivery would be 'the future' of the world's music business.
US Billboard Magazine Dance Music Summit 2006 – Las Vegas Wrapup Eddie Gordon predicted this on a DMS panel more than five years ago to an almost dismissive audience, stressing the importance of building an audience. A vision confirmed 7 months later by the unveiling of Apple's iTunes in March 2003, which is now largest music retailer in the US. 4 Apr 2008. iTunes 'biggest US music seller' group Wal-Mart to become the largest music retailer in the US, an independent study has said...

Gordon has moderated The Future of Digital Distribution at the US Billboard Summit in New York in 2003, attended panels as a speaker in 2004 and 2005 including a keynote speech at the Amsterdam Dance Event – MP3 the Future of Music Promotion in Holland.
Gordon moderated a panel at the first Billboard Magazine Summit in Las Vegas on 20 September 2006 titled 'Across the Pond'. "The iPod is the Elvis revolution but the iPod plus the phone will be the Beatles revolution." EG quote at Billboard Magazine Conference, Las Vegas. Sep 2006

DJinTheMix in London to KINGS of Spins in Los Angeles, US

In June 2003, Gordon launched the world's first online digital promotion system for DJs with DJinTheMix which had an exclusive link to the then newly formed iTunes from Apple Inc. The following year, DJinTheMix was nominated as a finalist in the Orange New Business Ventures in London and IMEA at Popkomm in Berlin, Germany. By the turn of 2005, Gordon introduced a new digital marketing service to radio stations worldwide with M2M and in April 2008 launched Media 2 Radio in the US. The promotional work of DJITM to KINGS of Spins has helped to bring awareness and attention to over 5,000 new releases for artists plus record labels from around the world.

The Grammy Awards

From 2010 to 2017, Gordon was invited to be a member of the Electronica/Dance Grammys Screening committee in Los Angeles by the chairman of the panel to assist the selection process for the year's best dance releases.

The British Broadcasting Corporation

Gordon joined BBC Radio 1 as a freelance producer in the early 1990s, and introduced a host of new programming ideas and DJ talent including Pete Tong, Danny Rampling, Judge Jules, Seb Fontaine, Fergie and Carl Cox. For two years from 1995 to 1997, Gordon co-produced Danny Rampling's Saturday evening BBC Radio 1 show The Love Groove Dance Party on alternate weekends with Jeff Young.

BBC Radio 1: ''Essential Mix''

From early 1992, Gordon had been receiving weekly two-hour long mixes on cassette from DJs Tony Humphries on New York's Hot 96 and Frankie Knuckles at KISS 100. Gordon pitched the idea of a UK-based electronic dance music show, with an emphasis on house, that show-cased different DJs and styles of music to offer an outlet for UK dance music. With voice-overs by Pete Tong, the first show was broadcast in 1994, produced by Gordon and airing from 01.00am to 03.00am. The show was subject to scheduling adjustments over the subsequent fifteen years, varying in duration from 2 hours to 3.5 hours, broadcast within the time frame from 01.00am to 06.00am. The show was the first BBC production to broadcast live from Ibiza, Spain. In addition, a one-hour Sunday edition of the programme was broadcast at 7.00pm from April 1992 to April 1993, called The Essential Selection - Part 2. In 1997, IPC-produced magazine Muzik Mag named the show Radio Show of the Year in 1997, and a Sony Silver Award in 1997 for the Goa Mix presented by DJ Paul Oakenfold. Gordon left the show in 2004, when it changed to a different production company. The Essential Mix is presently the longest running radio mix show in the world.

BBC Radio 1 and Ibiza

Gordon took the Essential Mix to Ibiza in 1995, the first BBC produced show to air live from the noted club-scene holiday island, by recording an Essential Mix show set of DJ Nicky Holloway at the Ku club. The following year, Gordon persuaded the station's Managing Director Andy Parfitt to broadcast the "Essential Selection" show live from the Café del Mar and the Essential Mix from Amnesia in Ibiza; in 1998 when playing a set there for the Essential Mix. DJ Carl Cox's first ever live recording on the infamous Terrace for BBC Radio 1, produced by Gordon, won two awards in 1998, BBC Radio 1 Essential Mix Show of the Year and Muzik Mag's BBC Radio 1 Essential Mix Show of the Year. Gordon was at the forefront of the Balearic beat worldwide explosion, and in celebration in 2005 BBC Radio 1 celebrated 10 years of broadcasting from Ibiza, followed by even more high profile 20 year celebrations in 2015.