Digital journalism
Digital journalism, also known as netizen journalism or online journalism, is a contemporary form of journalism where editorial content is distributed via the Internet, as opposed to publishing via print or broadcast. What constitutes digital journalism is debated amongst scholars. However, the primary product of journalism, which is news and features on current affairs, is presented solely or in combination as text, audio, video, or some interactive forms like storytelling stories or newsgames and disseminated through digital media technology.
Fewer barriers to entry, lowered distribution costs and diverse computer networking technologies have led to the widespread practice of digital journalism. It has democratized the flow of information that was previously controlled by traditional media including newspapers, magazines, radio and television. In the context of digital journalism, online journalists are often expected to possess a wide range of skills, yet there is a significant gap between the perceived and actual performance of these skills, influenced by time pressures and resource allocation decisions.
Some have asserted that a greater degree of creativity can be exercised with digital journalism when compared to traditional journalism and traditional media. The digital aspect may be central to the journalistic message and remains, to some extent, within the creative control of the writer, editor and/or publisher. While technological innovation has been a primary focus in online journalism research, particularly in interactivity, multimedia, and hypertext; there is a growing need to explore other factors that influence its evolution.
It has been acknowledged that reports of its growth have tended to be exaggerated. In fact, a 2019 Pew survey showed a 16% decline in the time spent on online news sites since 2016. In the United States, reports issued by the Federal Communications Commission in 2011 and by the Government Accountability Office and the Congressional Research Service in 2023 found that increases in newsroom staffing at digital-native news websites from 2008 to 2020 were not offsetting cuts in newsroom staffing among newspapers, and that newspapers and television still employed the majority of payrolled newsroom staff in the United States in 2022 while online-only news websites employed less than 10%.
The GAO and CRS reports noted further that the reduction in subscription and advertising revenue for the U.S. newspaper industry from 2000 to 2020 that constituted the overwhelming majority of its inflation-adjusted total revenue was not being offset by digital circulation or online advertising despite almost two-thirds of U.S. advertising spending in total by 2020 being online. Also, while the FCC report noted that local television stations in the United States had become some of the largest providers of local news online, the FCC found in a 2021 working paper that inflation-adjusted advertising revenue for television stations fell nationally from 2010 to 2018.
Overview
Digital journalism flows as journalism flows and is difficult to pinpoint where it is and where it is going. In partnership with digital media, digital journalism uses facets of digital media to perform journalist tasks, for example, using the internet as a tool rather than a singular form of digital media. There is no absolute agreement as to what constitutes digital journalism. Mu Lin argues that, "Web and mobile platforms demand us to adopt a platform-free mindset for an all-inclusive production approach – create the contents first, then distribute via appropriate platforms." The repurposing of print content for an online audience is sufficient for some, while others require content created with the digital medium's unique features like hypertextuality. Fondevila Gascón adds multimedia and interactivity to complete the digital journalism essence. For Deuze, online journalism can be functionally differentiated from other kinds of journalism by its technological component which journalists have to consider when creating or displaying content.Digital journalistic work may range from purely editorial content like CNN online to public-connectivity websites like Slashdot. The difference of digital journalism from traditional journalism may be in its re-conceptualised role of the reporter in relation to audiences and news organizations. The expectations of society for instant information was important for the evolution of digital journalism. However, it is likely that the exact nature and roles of digital journalism will not be fully known for some time.
Some researchers even argue that the free distribution of online content, online advertisement and the new way recipients use news could undermine the traditional business model of mass media distributors that is based on single-copy sales, subscriptions and the selling of advertisement space.
History
The first type of digital journalism, called teletext, was invented in the UK in 1970. Teletext is a system allowing viewers to choose which stories they wish to read and see it immediately. The information provided through teletext is brief and instant, similar to the information seen in digital journalism today. The information was broadcast between the frames of a television signal in what was called the vertical blanking interval or VBI.American journalist Hunter S. Thompson relied on early digital communication technology beginning by using a fax machine to report from the 1971 US presidential campaign trail as documented in his book Fear and Loathing on the Campaign Trail.
After the invention of teletext was the invention of videotex, of which Prestel was the world's first system, launching commercially in 1979 with various British newspapers, such as the Financial Times lining up to deliver newspaper stories online through it. Videotex closed down in 1986 due to failing to meet end-user demand.
American newspaper companies took notice of the new technology and created their own videotex systems, the largest and most ambitious being Viewtron, a service of Knight-Ridder launched in 1981. Others were Keycom in Chicago and Gateway in Los Angeles. All of them had closed by 1986.
Next came computer Bulletin Board Systems. In the late 1980s and early 1990s, several smaller newspapers started online news services using BBS software and telephone modems. The first of these was the Albuquerque Tribune in 1989.
Computer Gaming World in September 1992 broke the news of Electronic Arts' acquisition of Origin Systems on Prodigy, before its next issue went to press. Online news websites began to proliferate in the 1990s. An early adopter was The News & Observer in Raleigh, North Carolina which offered online news as Nando. Steve Yelvington wrote on the Poynter Institute website about Nando, owned by The N&O, by saying "Nando evolved into the first serious, professional news site on the World Wide Web". It originated in the early 1990s as "NandO Land". It is believed that a major increase in digital online journalism occurred around this time when the first commercial web browsers, Netscape Navigator and Internet Explorer. By 1996, most news outlets had an online presence. Although journalistic content was repurposed from original text/video/audio sources without change in substance, it could be consumed in different ways because of its online form through toolbars, topically grouped content, and intertextual links. A twenty-four-hour news cycle and new ways of user-journalist interaction web boards were among the features unique to the digital format. Later, portals such as AOL and Yahoo! and their news aggregators led to news agencies such as The Associated Press to supplying digitally suited content for aggregation beyond the limit of what client news providers could use in the past.
Also, Salon, was founded in 1995. In 2001, the American Journalism Review called Salon the Internet's "preeminent independent venue for journalism."
In 2008, for the first time, more Americans reported getting their national and international news from the internet, rather than newspapers. Young people aged 18 to 29 now primarily get their news via the Internet, according to a Pew Research Center report. Audiences to news sites continued to grow due to the launch of new news sites, continued investment in news online by conventional news organizations, and the continued growth in internet audiences overall. Sixty-five percent of youth now primarily access the news online.
Mainstream news sites are the most widespread form of online news media production. As of 2000, the vast majority of journalists in the Western world now use the internet regularly in their daily work. In addition to mainstream news sites, digital journalism is found in index and category sites, meta- and comment sites and share and discussion sites. Blogs are also another digital journalism phenomenon capable of fresh information, ranging from personal sites to those with audiences of hundreds of thousands. Digital journalism is involved in the cloud journalism phenomenon, a constant flow of contents in the Broadband Society.
Prior to 2008, the industry had hoped that publishing news online would prove lucrative enough to fund the costs of conventional newsgathering. In 2008, however, online advertising began to slow down, and little progress was made towards development of new business models. The Pew Project for Excellence in Journalism describes its 2008 report on the State of the News Media, its sixth, as its bleakest ever. Despite the uncertainty, online journalists report expanding newsrooms. They believe advertising is likely to be the best revenue model supporting the production of online news.
Multiple news organizations based in other media also distribute news online, but the amount they use of the new medium varies. Some news organizations use the Web exclusively or as a secondary outlet for their content. The Online News Association, founded in 1999, is the largest organization representing online journalists, with more than 1,700 members whose principal livelihood involves gathering or producing news for digital presentation.
The Internet challenges traditional news organizations in several ways. Newspapers may lose classified advertising to websites, which are often targeted by interest instead of geography. These organizations are concerned about real and perceived loss of viewers and circulation to the Internet.
Hyperlocal journalism is journalism within a small community. Hyperlocal journalism, like other types of digital journalism, is convenient for the reader and offers more information than former types of journalism. It is free or inexpensive.