Blitz campaign
In the world of marketing, a blitz campaign is a very short, intensive, and focused marketing campaign for a product or business. A blitz campaign is a marketing strategy designed to promote a product or a business quickly through the use of mass media; it is also called a "marketing blitz," a " time-based marketing campaign," and "intensive marketing." The idea behind a marketing blitz campaign is to have as many people see the business or product often in a short time. Typically, blitz campaigns are geared toward local business and not a more widespread audience. It can also be called a heavy-up.
Blitz campaigns use various mass media outlets, specifically the internet, to deliver information about a product or business quickly to a local audience. One of the most common ways to complete a blitz campaign is to use search engines. A blitz campaign will often utilize a lot from search engine marketing, including search engine optimization (SEO) and the use of contextual advertising. E-mail is another method of delivering product or business information during a blitz campaign.
Marketing blitz campaigns can also feature the use of print mediums such as brochures, newspaper ads, magazine features, and coupons.
Advantages
Blitz campaigns help unknown businesses and products become better known to a specific audience through the use of persistent media exposure. Blitz campaigns can be used for seasonal content.The time interval of a blitz campaign is also advantageous. A concentrated campaign for a short period of time means very fast, very direct results. Longer campaigns may drag out results and bore the intended audience.