Kaplan, Inc.
Kaplan, Inc. is an international educational services company that provides educational and training services to colleges, universities, businesses and individuals around the world. Founded in 1938 by Stanley Kaplan, the company offers a variety of test preparation, certifications, and student support services. The company is headquartered in Fort Lauderdale, Florida, and is a wholly owned subsidiary of Graham Holdings Company.
History
Kaplan, Inc. was founded in 1938 by Stanley H. Kaplan, a first-generation son of immigrants who began tutoring his classmates at age 14, operating from the basement of his parents' Brooklyn home. He originally aspired to be a doctor, but was rejected from all medical schools he applied to, despite his exceptional academic record, because of anti-Semitic admissions policies at the time. When a student introduced him to the SAT, he wrote in his autobiography, Test Pilot, that he fell in love with the test, as it tested skills he knew how to teach. His business grew as many students sought help in preparing for college admission tests, particularly after World War II when U.S. government passed the G.I. Bill giving education to returning veterans. He later expanded it across the U.S. and abroad.In 1984, Kaplan sold the company, then named Stanley H. Kaplan Educational Centers, to The Washington Post Company, now the Graham Holdings Company.
1990s–present
In 1990s, the company expanded abroad and grew beyond test preparation, expanding its training and publishing businesses, diversifying into English language training, higher education, pathways programs, online learning and other services. It launched the first online law school, Concord Law School, in 1998. Over the years, it has purchased several other educational companies and schools worldwide, expanding its operations and delivery of courses and programs in markets beyond North America including the UK, Ireland, Singapore, Australia, and New Zealand. The company's leader during this expansion period was Jonathan Grayer.In 2000, Kaplan acquired Quest Education Corporation, which served 30 schools in 11 states. Quest Education Corporation was renamed Kaplan Higher Education in 2002.
In April 2004, Kaplan Higher Education owned 64 campuses, including Hesser College in New Hampshire, and CEI College in California.
In 2003, Kaplan acquired the Financial Training Company, an established provider of financial services training in the UK, with operations in Hong Kong, Shanghai and Singapore. Later that year, the company's acquisition of Dublin Business School in Ireland launched its entry into Europe's private college market.
Kaplan expanded its private education offerings and global reach in 2005 with the acquisition of Asia Pacific Management Institute, a Singapore-based business school. In 2005 Kaplan also expanded into international student pathways programs, partnering with Nottingham Trent University to set up Nottingham Trent International College, created to prepare students for university enrollment through English language training and academic preparation for A-level standards.
In 2006, Kaplan expanded its English language business with the acquisition of Aspect Education, a global languages school with schools in the UK, Ireland, Canada, Australia, New Zealand and the US.
In 2016, Kaplan partnered with ACT, the ACT college admissions test maker, to make low-cost, online test prep free for low-income students.
In 2017, Purdue University announced the acquisition of Kaplan University, and the sale was completed in 2018. The new institution became Purdue University Global, providing students with accredited distance learning worldwide.
In 2018, as part of an effort to overhaul UK legal education and create a common standard for professional qualification, the Solicitors Regulation Authority selected Kaplan to develop and deliver the Solicitors Qualifying Exam. Introduced in September 2021, the exam is the qualifying assessment for professionals seeking to become solicitors in England or Wales.
During the pandemic in 2020, Kaplan partnered with Hexco Academic to host its first national online spelling bee. The winner of the Kaplan Online Spelling Bee, Zaila Avant-garde, went on to become the first African American to win the Scripps National Spelling Bee in 2021.
In 2021, Kaplan launched Career Core, a shared career services model, in partnership with Wake Forest University, Adelphi University, Florida International University, Point Loma Nazarene University, University of Arizona, University of Montana, Alpha Tau Omega, and Kappa Alpha Order.
In 2022, Amazon announced a partnership with Kaplan to make academic and career coaching services available to its 750,000 hourly employees in the U.S. as part of its Career Choice upskilling program.
In February 2025, Kaplan announced a partnership with the state of Illinois to provide free test preparation to over 200,000 students at public universities and selected community colleges throughout the state which is considered the first state sponsored workforce development program of its kind in the U.S. and allows students throughout the state access to more than 40 test prep courses at no cost. Illinois Student Assistance Commission's representative announced that the program is an important measure to help remove some of the financial barriers students face in advancing their education and careers.
Products and services
Kaplan offers a variety of educational and training products and services, including tutoring, on-site classes, live programs, print books, online products, and more, to individuals, universities, and businesses.For students and individuals
- Preparation for standardized admissions tests, including the ACT, SAT, GRE, GMAT, LSAT, MCAT, and many others
- Professional training and preparation for licensure exams and industry certification in nursing, medicine, law, insurance, real estate, architecture, engineering, finance, accounting, wealth management and others
- Language training for English, French, German and Spanish, among others, online and in-person around the world
- Higher education degree programs focused on career advancement through Dublin Business School, Kaplan Business School and Kaplan Singapore
- Accredited college study and degrees through Kaplan Open Learning, which delivers online higher education degree programs through the University of Essex and the University of Liverpool. Kaplan also supports online degree programs at Purdue University Global, Wake Forest University, Lynn University and Creighton University.
- University pathways programs that allow international students who want to study in English-speaking countries to take English courses while also taking courses that will count as credits toward their undergraduate degree
For educational institutions
- International student recruiting through university pathways programs or direct admittance services for universities across the U.S., Canada, U.K., Australia and New Zealand
- University-wide "all access" licensing for Kaplan test prep, licensure and credentialing programs
- Online program enablement including student recruitment, technology, and back-end administrative services
- University sponsored, scalable pre-college online career exploration programs for high school students
- Hosted campuses in Singapore for affiliated educational institutions in Australia, Ireland and the UK to provide teaching and residential sites
For businesses
- Professional training and certification for financial advisory professionals, as well as training to qualify for professional certification in securities, accounting, insurance, real estate, engineering, architecture and other sectors
- Education-as-benefit programs brokered with university partners, including customized degree and certificate programs
- Apprenticeship programs, in collaboration with the UK government and employers
- Career coaching and college advising for employees
Kaplan Law School
Corporate overview
Kaplan has over 10,000 employees in 27 countries, and partners include more than 12,000 businesses and 4000 educational institutions. The company's chairman and CEO is Andrew S. Rosen, and its 2020 revenue was $1.3 billion. Kaplan operates through two major divisions: Kaplan North America and Kaplan International. A third division, Kaplan Corporate, manages investment activities in education technology companies.Kaplan North America (KNA)
Kaplan North America encompasses two segments: Higher Education and Supplemental Education.KNA higher education provides operations support services for online pre-college, certificate, undergraduate and graduate programs to various educational and training institutions, including Purdue University, Wake Forest University, and others. In its support agreement with Purdue University Global, which operates largely online as a public university affiliated with the Purdue University system, KNA provides support for technology, admissions, help-desk, marketing, human resources, financial aid processing, recruiting, and other functions.
KNA supplemental education products include test preparation, publishing, professional licensure training and preparation, corporate training and continuing education. KNA's test preparation services are branded through Kaplan Test Prep, Manhattan Prep and Barron's Educational Series. In total, Kaplan's test prep offerings prepare students for more than 233 standardized tests, most of which are U.S. focused. Kaplan Publishing focuses on print and digital test preparation and reference resources.