Richard Avedon
Richard Avedon was an American fashion and portrait photographer. He worked for Harper's Bazaar, Vogue and Elle specializing in capturing movement in still pictures of fashion, theater and dance. An obituary published in The New York Times said that "his fashion and portrait photographs helped define America's image of style, beauty and culture for the last half-century".
Early life and education
Avedon was born in New York City to a Jewish family. His father, Jacob Israel Avedon, was a Russian-born immigrant who advanced from menial work to starting his own successful retail dress business on Fifth Avenue called Avedon's Fifth Avenue. His mother, Anna, from a family that owned a dress-manufacturing business, encouraged Richard's love of fashion and art. Avedon's interest in photography emerged when, at age 12, he joined a Young Men's Hebrew Association Camera Club. He would use his family's Kodak Box Brownie not only to feed his curiosity about the world but also to retreat from his personal life. His father was a critical and remote disciplinarian, who insisted that physical strength, education, and money prepared one for life.As he would come to realize later in life, Avedon's first muse was his younger sister, Louise. In her memoir of their 28 years' working together, Avedon's studio director, Norma Stevens quotes him saying, "Louise was the forerunner—the blueprint, the ghost behind so many of my subjects." During her teen years, Louise struggled through psychiatric treatment, eventually becoming increasingly withdrawn from reality and diagnosed with schizophrenia. These early influences of fashion and family would shape Avedon's life and career, often expressed in his desire to capture tragic beauty in photos.
Avedon attended DeWitt Clinton High School in Bedford Park, Bronx, where from 1937 until 1941 he worked on the school's literary magazine, The Magpie, with James Baldwin. As a teen, he also won a Scholastic Art and Writing Award. In the spring of his senior year, 1941, Avedon was informed that, because he hadn't passed enough of the required courses, he would not be able to graduate and would have to repeat his senior year. After finishing at DeWitt Clinton, he enrolled in a philosophy course at Columbia University's School of General Studies. In 1942, he enlisted in the United States Maritime Service. He was made a staff photographer, using the Rolleiflex camera his father had given him to take ID shots for the crewmen.
Photography career
After his discharge from the Merchant Marines in 1944, Avedon began working as an advertising photographer for a department store, but his real ambition was to join Harper's Bazaar, the world-renowned fashion magazine. After several unsuccessful attempts, he secured a meeting with the magazine's art director, Alexey Brodovitch. Brodovitch and editor-in-chief Carmel Snow reviewed Avedon's portfolio and hired him on the spot. Brodovitch also enrolled him in a photography class he taught at his Design Laboratory at The New School for Social Research. Avedon's work first appeared in the October 1944 issue in the Junior Bazaar section at the back of the magazine, which was aimed at younger readers. His photographs moved to the main editorial section the following month.In 1946, Avedon set up his own studio and began providing images for magazines such as Vogue and Life. He became the chief photographer for Harper's Bazaar. From 1950, he also contributed photographs to Look and Graphis. In 1952, he became staff editor/photographer for Theatre Arts Magazine. However, towards the end of the 1950s, he became dissatisfied with daylight photography and open-air locations and so turned to studio photography, using strobe lighting.
Diana Vreeland left Harper's Bazaar for Vogue in 1962. Avedon, who admired her, joined her as a staff photographer in 1965. He proceeded to become the lead photographer at Vogue and photographed most of the covers from 1973 until Anna Wintour became editor in chief in late 1988.
Among his fashion advertisement series are the recurring assignments for Gianni Versace, beginning with the spring/summer campaign of 1980. He also photographed the Calvin Klein Jeans campaign featuring a fifteen-year-old Brooke Shields, and directed her in the accompanying television commercials. Avedon first worked with Shields in 1974 for a Colgate toothpaste ad. He photographed her for Versace, 12 American Vogue covers and Revlon's Most Unforgettable Women campaign.
In the February 9, 1981, issue of Newsweek, Avedon said that "Brooke is a lightning rod. She focuses the inarticulate rage people feel about the decline in contemporary morality and destruction of innocence in the world." On working with Avedon, Shields told Interview magazine in May 1992, "When Dick walks into the room, a lot of people are intimidated. But when he works, he's so acutely creative, so sensitive. And he doesn't like it if anyone else is around or speaking. There is a mutual vulnerability, and a moment of fusion when he clicks the shutter. You either get it or you don't".
In addition to his continuing fashion work, by the 1960s, Avedon was making studio portraits of civil rights workers, politicians, and cultural dissidents of various stripes in an America fissured by discord and violence. He branched out into photographing patients of mental hospitals, the Civil Rights Movement in 1963, protesters of the Vietnam War, and later the fall of the Berlin Wall.
A personal book titled Nothing Personal, with a text by his high school classmate James Baldwin, was published in 1964. It includes photographs documenting the civil rights movement, cultural figures, and an extended collection of pictures of people in a mental asylum; together with Baldwin's searing text, it makes a striking commentary on America in 1964.
During this period, Avedon also created two well-known sets of portraits of The Beatles. The first, taken in mid to late 1967, consisted of five psychedelic portraits of the group — four heavily solarized individual color portraits, and a black-and-white group portrait taken with a Rolleiflex camera and a normal Planar lens. The next year, he photographed the much more restrained portraits that were included with The Beatles LP in 1968. Among the many other rock bands photographed by Avedon, in 1973, he shot Electric Light Orchestra with all the members exposing their bellybuttons for recording On the Third Day.
Avedon was always interested in how portraiture captures a subject's personality and soul. As his photographic reputation grew, he began shooting a range of public figures in his studio with a large-format 8×10 view camera. His subjects include Buster Keaton, Marian Anderson, Marilyn Monroe, Ezra Pound, Isak Dinesen, Dwight D. Eisenhower, Andy Warhol, and the Chicago Seven.
By eliminating the use of soft lights and props, Avedon was able to focus on the inner worlds of his subjects evoking emotions and reactions. He would at times evoke reactions from his portrait subjects by guiding them into uncomfortable areas of discussion or asking them psychologically probing questions. Through these means, he would produce images revealing aspects of his subject's character and personality that were not typically captured by others.
Avedon's mural groupings featured emblematic figures: Andy Warhol with the players and stars of The Factory; The Chicago Seven, political radicals charged with conspiracy to incite riot at the 1968 Democratic National Convention; the Beat poet Allen Ginsberg and his extended family; and the Mission Council, a group of military and government officials who governed the United States' participation in the Vietnam War.
In 1982, Avedon produced a series of advertisements for Christian Dior inspired by cinematic imagery and film stills. Featuring director Andre Gregory, photographer Vincent Vallarino, and model/actress Kelly Le Brock, the color photographs purported to show the wild antics of a fictional "Dior family" living ménage à trois while wearing elegant fashions.
Avedon became the first staff photographer for The New Yorker in 1992, where his post-apocalyptic, wild fashion fable “In Memory of the Late Mr. and Mrs. Comfort,” featuring model Nadja Auermann and a skeleton, was published in 1995. Other pictures for the magazine, ranging from the first publication, in 1994, of previously unpublished photos of Marilyn Monroe to a resonant rendering of Christopher Reeve in his wheelchair and nude photographs of Charlize Theron in 2004, were topics of wide discussion.
''In the American West''
Serious heart inflammations hindered Avedon's health in 1974. The troubling time inspired him to create a compelling collection from a new perspective. In 1979, he was commissioned by Mitchell A. Wilder, the director of the Amon Carter Museum in Fort Worth, Texas, to complete the “Western Project.”Wilder envisioned the project as Avedon's take on the American West. It became a turning point in Avedon's career: he focused on everyday working-class subjects—miners in soiled work clothes, housewives, farmers, and drifters—photographed as larger-than-life prints. This marked a departure from traditional Western photography, which typically emphasized either public figures or the landscape's grandeur and openness. The project lasted five years and concluded with both an exhibition and a catalogue. It allowed Avedon and his crew to photograph 762 people and expose approximately 17,000 sheets of 8×10 Kodak Tri-X Pan film. The collection identified a story within his subjects of their innermost self, a connection Avedon admits would not have happened if his new sense of mortality through severe heart conditions and aging hadn't occurred. Avedon visited and traveled through state fair rodeos, carnivals, coal mines, oil fields, slaughterhouses, and prisons to find subjects.
In 1994, Avedon revisited his subjects who would later speak about the aftermath and direct effects of In the American West. Trucker Billy Mudd spent long periods of time on his own, away from his family. He was a depressed, disconnected, and lonely man before Avedon offered him the chance to be photographed. When he saw his portrait for the first time, Mudd realized that Avedon had revealed something about him, prompting him to recognize the need for change in his life. The portrait transformed Mudd and led him to quit his job and return to his family.
Helen Whitney's 1996 American Masters documentary episode, Avedon: Darkness and Light, depicts an aging Avedon identifying In the American West as his best body of work.
During the production period, Avedon encountered problems with size availability for quality printing paper. While he experimented with platinum printing, he eventually settled on Portriga Rapid, a double-weight, fiber-based gelatin silver paper manufactured by Agfa-Gevaert. Each print required meticulous work, with an average of thirty to forty manipulations. Two exhibition sets of In the American West were printed as artist proofs, one set to remain at the Carter after the exhibition there, and the other, property of the artist, to travel to the subsequent six venues. Overall, the printing took 9 months and consumed about of paper.
While In the American West is one of Avedon's most notable works, it has often been criticized for falsifying the West through voyeuristic themes and for exploiting his subjects. Avedon's book was actually controversial when it was first released. Some people found it unconventional and unexpected for a book about the West, but it became an iconic image that challenged traditional perceptions of the region. Critics question why a photographer from the East, who traditionally focuses on models or public figures, would go out West to capture working-class people who represent hardship and suffering. They argue that Avedon's intentions are to influence and evoke condescending emotions, such as pity, from the viewer.