Almack's


Almack's was the name of a number of establishments and social clubs in London between the 18th and 20th centuries. Two of the social clubs would go on to fame as Brooks's and Boodle's. Almack's most famous establishment was based in assembly rooms on King Street, St James's, and was one of a limited number of upper-class mixed-sex public social venues in the British capital in an era when the most important venues for the hectic social season were the grand houses of the aristocracy. The site of the club, Almack's Assembly Rooms or Willis's Rooms, has become retrospectively interchangeable with the club, though for much of the club's lifetime, the rooms offered a variety of other entertainments with no connection to the club.

William Almack

The history of Almack's begins with its founder William Almack. One popular theory, circulated since 1811, supposes him to have been Scottish, his real name 'M'Caul', and that he had changed it because he found that in England a Scots name prejudiced his business. In fact, Almack appears to have been of Yorkshire origin, and the theory that this was an assumed name is undoubtedly false. In the will of his brother John Almack there is a legacy to his married sister, Ann Tebb, who lived at Sand Hutton in the parish of Thirsk, Yorkshire; and William Almack later bequeathed an annuity of twenty pounds to his niece Ann Tebb. The parish registers of Thirsk show that the Almack family had been established there since 1629. However, William Almack's wife, Elizabeth Cullen, was Scottish, and Almack himself may have met her whilst they were both in the service of the Duke of Hamilton, Almack as valet to the Duke and Elizabeth as waiting-maid to the Duchess. These Scottish associations may have led to the presumption that Almack himself was a Scot.
From 1754 to 1759 William Almack kept a licensed coffee house in Curzon Street, open to all comers. On 7 September 1759 he obtained a licence 'to keep a common Alehouse or Victualling-house' at No. 49 Pall Mall and the rate books confirm that this tavern, which stood on the north side of Pall Mall, was opened by Almack in the latter part of 1759. Between September 1759 and January 1762 this establishment appears to have been an ordinary licensed house open to all comers. A letter from Horace Walpole to the Hon. Henry Seymour Conway, dated 10 April 1761, contains one of the few contemporary references to Almack at this period, and indicates that he was already known for the dinners for which he and Edward Boodle later became famous: 'Poor Sir Harry Ballendene is dead; he made a great dinner at Almack's for the house of Drummond, drank very hard, caught a violent fever, and died in a very few days.'

The First Almack's Club, Brooks's, and Boodle's

In January 1762 a private 'Society' was established in the house adjoining the tavern; this was the first of Almack's clubs, and was the immediate precursor of two of the greatest clubs in St. James's Street, Brooks's and Boodle's.
The record book of the new society was kept by Almack as a statement of the terms on which he agreed to provide for the social needs of the members, and it has survived amongst the records of Boodle's. The first entry, dated 1 January 1762, states that 'William Almack has taken the large new House West of his now dwelling House in Pall Mall for the sole use of a Society Established upon the following Rules': Until 10 February 1762, membership was to be open to anyone signing his name in the book. Thereafter, election was to be by ballot, which was always to be held 'in Parliament Time', i.e., when Parliament was in session, and one black ball was sufficient to exclude a proposed candidate; the total membership was to be limited to 250. After 10 February the members were to appoint thirteen managers, 'each of whom are to have a power to keep order and make the Rules of the Society to be observed'; they were to serve for one year, after which each manager was 'to appoint a Successor for the ensuing Year'. The rules of the society could be changed only by the unanimous vote of at least thirty members. The annual subscription was to be two guineas, to be paid 'to Almack for the House'. Almack was to take in all the London and some foreign newspapers; dinner was 'to be allways upon the Table' at a quarter past four o'clock and supper at 'a Quarter before Eleven'; a bottle of port cost half a crown. Almack was to order the food 'without any directions from any body', and members might 'speak for any Dish, cheap or Dear', but the prices were not to exceed those at the Smyrna coffee house. Members' friends could only be entertained in the first room facing the street on the ground floor, where they could have 'tea, coffee or chocolate, but no Meat or Wine nor can there be any Gaming or Cards in that Room'. Gambling amongst the members was to be limited to a maximum of nine guineas per rubber or session. This new club appears to have been formed in opposition, perhaps for political reasons, to White's, for rule 12 as originally drafted forbade any member of Almack's from membership of any other London club, 'nor of what is at present called Arthur's or by whatever Name that Society or Club may be afterwards called, neither of new or old club or any other belonging to it'. In February 1763 this rule was altered and made even more emphatic: 'If any Member of this Society becomes a Member of Arthur's or a Candidate for Arthur's, he is of Course struck out of this Society.'
Eighty-eight gentlemen, none of whom appears to have been a member of White's, paid subscriptions for 1762, and the appointment of thirteen managers for the period February 1763 to February 1764 is recorded.
In March 1764 this club appears to have been superseded by or to have divided itself into two separate societies. The reason for this rearrangement is not known, but it may have been connected with members' differing political affiliations, or with the desire of some of them to gamble more heavily than the rules of 1762 permitted. So far as Almack himself was concerned, the change was clearly an important one, for in the autumn of 1764 he did not renew his tavern licence, and in August, The Gentleman's Magazine reported that 'Almack's is no longer to be used as a public tavern but is to be set apart for the reception of a set of gentlemen, who are to meet after the manner of the minority at Wildman's. These societies, 'tis believed, will endeavour to distinguish themselves by their zeal for the public good.'
One of these two societies would go on to become Brooks's. Until 1778 it met in Almack's former tavern in Pall Mall. During the whole of this period, Almack was the proprietor, the subscriptions were paid to him and the club was known as Almack's. But from 1771 to 1778 the rates for the house were paid by 'Brooks and Ellis', who were presumably Almack's employees or perhaps partners and who were responsible for the day-to-day running of the club. There were twenty-seven foundation members of this club, and a further 141 were elected by ballot in 1764. The original rules of 1764 forbade membership of any other London club except 'old' White's, but this rule was quickly repealed, certainly before 1772. Heavy gambling immediately became prevalent and in 1770 Horace Walpole commented that 'the gaming at Almack's which has taken the pas of White's, is worthy the decline of our Empire, or Commonwealth.... The young men of the age lose five, ten, fifteen thousand pounds in an evening there.' At the age of sixteen Charles James Fox was elected a member in 1765 and much of his reckless gambling and betting took place at Almack's. Edward Gibbon became a member in 1776 and in a letter of that year he describes the use which he made of the club: 'Town grows empty and this house, where I have passed very agreable hours, is the only place which still unites the flower of the English youth. The style of living though somewhat expensive is exceedingly pleasant and notwithstanding the rage of play I have found more entertaining and even rational society here than in any other Club to which I belong.'
In September 1777 Brooks acquired from Henry Holland the younger a site on the corner of Park Place and St. James's Street and opened his club there in October 1778. In a letter of September 1778, James Hare says: 'Brookes is to open his house in St. James's Street next month, it is to consist of as many of the present members of Almack's as choose to put their names down'; and in the following month 'Brooks opens his house in St. James's Street this month. He invites all or as many as please to come from the Club in Pall , and Almack desires us to stay with him, but as there can be no reason for preferring a bad old house to a good new one, I imagine Brookes will be victorious.' This prophecy was fulfilled, for there are no references to Almack's club in Pall Mall after 1778. The new club in Pall Mall is to this day known by Brooks's name.
The house in Pall Mall vacated by Brooks in 1778 was occupied from 1779 to 1786 by James Carr, and from 1787 to 1790 it was occupied by Thomas Nelson and Peter Wilder, who were sub-tenants of William Almack's widow and son. In 1790 the house was described as 'Almack's Hotel'. From 1796 until the early 1820s it was occupied by the firm of Ransom and Morland, and from 1822 to 1832 by the Travellers Club. From 1841 to 1845 part of the house was occupied by the London Library. The freehold of the house had been acquired in 1785 by William Almack's son, and it subsequently passed to Elizabeth Pitcairn, William Almack's daughter. By her will she bequeathed the house to her nephew, the Rev. Augustus Campbell, Rector of Liverpool, who died in 1870. The house was sold by the latter's trustees in 1894 and it was demolished shortly afterwards.
Next door to the Proto-Brooks Club at No.50 was the predecessor of another London club, Boodle's. Edward Boodle is known to have been in partnership with William Almack, probably between 1764 and 1768. The present Boodle's Club in St. James's Street possesses two manuscript books, each containing a list of rules and names of subscribers, each virtually identical to each other, indicating Boodle to have taken over management of this society from 1764. The rules in Boodle's books are based on those contained in Almack's book dated 1 January 1762, and many of them are copied verbatim. This similarity makes it clear that Boodle's club was either a continuation or an off-shoot under new management and slightly altered rules of the club which Almack had established in January 1762. It met in the house which the latter had occupied from January 1762 to February 1764, i.e., No. 50 Pall Mall, next door to the house which from 1759 to 1764 was Almack's tavern and from 1764 to 1778 housed Almack's club, before its removal under William Brooks to St. James's Street.
The partnership between Almack and Boodle probably came to an end in 1768, for in that year Boodle succeeded Almack as the ratepayer for No. 50, and in March 1768 Boodle is known to have held a sub-lease of the house from Almack. Contemporary references to the club become much more frequent. Edward Gibbon first mentions Boodle's in a letter of 18 April 1768, and he subsequently became a member of the club; starting in December 1769 he wrote much of his correspondence there, and in 1770 he was one of the managers.
Boodle died on 8 February 1772, and on 13 February it was unanimously resolved that 'Ben Harding shall succeed the late Mr. Boodle in the House and Business, and shall be supported therein'. On 22 February the residue of Edward Boodle's lease from Almack was reassigned to Harding. In spite of the change of proprietor the club continued to be known as Boodle's. It left No. 50 in 1783, following which the house was occupied by Messrs. Hammersley and Co. for a number of years, and was subsequently demolished.
The Macaroni Club appears to have been based at Almack's No. 49 premises between 1764 and 1773.