Yandy.com


Yandy.com is an American online retailer and fashion design company focusing on lingerie, swimwear, Halloween costumes, and women's apparel.

History

Yandy.com is an online women's intimates apparel retailer, originally based out of the residence of its co-founders. The company was founded in 2007 by Chad Horstman and his brother Evan in Scottsdale, Arizona. By 2018 the company employed over 80 full-time employees and occupies a warehouse.
Chad Horstman served as the company's CEO from its founding until 2017 and remains a member of its board of directors. In October 2017, the company elevated its CTO Aras Koktas and CFO Jeffrey Watton to Co-CEO titles.
The firm first sold exclusively lingerie but expanded to Halloween costumes in their first year. In 2010, it began selling its own branded costumes. It now creates lingerie, everyday intimates, Halloween costumes, swimwear, and other women's apparel. Halloween costumes have included looks inspired by political figures, celebrities, memes, cultural events, and popular culture trends, along with conventional Halloween themes.
In December 2019, Yandy was purchased by Playboy Enterprises.
In April 2023, Yandy was acquired by ASP Retail Group led by company's former CEO, Aras Koktas. Koktas has returned to the operation as the chief executive after 2 years serving as the Chief Digital Officer at DollsKill.

Fashion shows and partnerships

Fashion Shows

The firm's swimwear collections have been shown at New York Fashion Week, Miami Swim Week, and Scottsdale Fashion Week. It also produced the first Halloween costume fashion show at New York Fashion Week in September 2016, featuring 39 costumes.

Partnerships

In 2017, the firm became the swimsuit sponsor for the 2017 Miss USA Pageant, providing the swimsuits for each of the contestants, later selling each design through its website. The swimsuits were designed by Pilar Quintana-Williams, the company's Director of Merchandising. In July 2017, the company received licensing for their Baywatch swimwear collection.

Criticism

Brave Red Maiden Costume

In September 2018, Yandy.com introduced a costume they called "Brave Red Maiden" which was apparent that it had been designed as a "sexy" knockoff from The Handmaid's Tale. Several news sources picked up the story and criticized the choice to create and sell this costume.