Vipshop


Vipshop is a Chinese company that operates the e-commerce website VIP.com specializing in online discount sales. Vipshop is based out of Guangzhou, Guangdong, China, and was listed on New York Stock Exchange on March 23, 2012.
, Vipshop had 52.1 million customers, and there were 269.8 million orders for the year 2016. Following Tmall and JD.com, it became the third largest e-commerce site in China.
According to the US Fortune magazine, VIP.com ranked the 115th in its 2017 China 500 listing as well as the top 3 B2C e-commerce retailer. The 2017 Top 250 Global Powers of Retailing co-authored by Deloitte and STORES Media listed VIP.com as the world's fastest growing retailer. And in BrandZ™ Top 100 Most Valuable Chinese Brands 2017, VIP.com ranked 40th.

History

  • 8 December 2008: Vipshop.com went online
  • 2010 and 2011: Completed 2 rounds of VC financing at 70 million US dollars
  • March 2012: Listed on New York Stock Exchange
  • November 2013: Transferred to new domain name VIP.com
  • September 2014: Launched VIP International
  • 2015: Began to run its own logistics & distribution system
  • 2016: Launched INTERNET financing business "Wei pin Hua"
  • 2017: Announced to spin off financing service and reconstruct its logistics business

Sales model

According to I Research, VIP.com's on-line discount sales model is one of the three mainstream e-commerce models in China. And VIP.com is ranked No.1 in China's on-line discount market with 38.1% market share.
According to the 2015 Q3-2016 Q4 "China B2C online shopping market share monitoring report" released by Analysys, VIP.com has ranked No.3 in terms of B2C market share consecutively for the last 6 quarters. VIP.com has become the world's largest flash sale platform as well as the third-largest online retailer in China.

Metrics

According to VIP.com, over 20,000 brands have cooperated with VIP.com, serving more than 300 million users across China; of the total, more than 2,200 brands have developed exclusive online cooperation with VIP.com. Following Tmall and JingDong, VIP.com is now the third largest e-commerce site in China.
In 2016, VIP.com reported annual net revenue of US$2.73 billion and a total of 269.8 million orders.
As of March 31, 2017, VIP.com had been profitable for 18 consecutive quarters.
The revenue of VIP.com in first quarter of 2020 only reached CN¥18.8 billion. The yoy rate of first-quarter revenue is -11.85% compare to 2019.
In August 2020, VIP.com released financial report for second quarter with net revenue of CN¥ 24.1 billion and net profit of CN¥1.536 billion.

Financial services

Internet Finance Division was founded at the end of 2015. With one year's development, "VIP Expense", a consumer finance product, had attracted 5 million new users. Currently, 15% of orders at Vip.com are paid through the "VIP Expense".
During the "12.8" Anniversary celebration sales period in 2016, the average transaction value per customer paid through "VIP Expense" was 45% higher than that of the overall transaction and the user activity rate improved by 27%.
In 2016, the average monthly new user growth of "VIP Expense" stood above 30%.