Prior to founding Huggle, Stark blogged about gardening and worked in a managerial position for one of the largest restaurant business in Moscow where she was known for her role in the company's European and UK expansion. After moving to London from Moscow, she found it hard to make friends and began using her familiarity with Instagram's geolocation feature to findpeople with common interests. She met Stina Sanders using this technique and the two women eventually founded Huggle based around Stark's idea of connecting people who visit the same locations. Stark is considered a feminist entrepreneur. In 2018, she was named one of the Top 30Female Entrepreneurs in the UK to Watch in 2018 by About Time magazine.