Universal Product Code
The Universal Product Code is a barcode symbology that is used worldwide for tracking trade items in stores.
The chosen symbology has bars of exactly 1, 2, 3, or 4 units wide each; each decimal digit to be encoded consists of two bars and two spaces chosen to have a total width of 7 units, in both an "even" and an "odd" parity form, which enables being scanned in either direction. Special "guard patterns" are intermixed to help decoding.
A UPC consists of 12 digits that are uniquely assigned to each trade item. The international GS1 organisation assigns the digits used for both the UPC and the related International Article Number barcode. UPC data structures are a component of Global Trade Item Numbers and follow the global GS1 specification, which is based on international standards. Some retailers, such as clothing and furniture, do not use the GS1 system, instead using other barcode symbologies or article number systems. Some retailers use the EAN/UPC barcode symbology, but do not use a GTIN for products sold only in their own stores.
Research indicates that the adoption and diffusion of the UPC stimulated innovation and contributed to the growth of international retail supply chains.
History
Wallace Flint proposed an automated checkout system in 1932 using punched cards. Bernard Silver and Norman Joseph Woodland, a graduate student from Drexel Institute of Technology, developed a bull's-eye-style code and applied for the patent in 1949.In the 1960s and early 1970s, railroads in North America experimented with multicolor bar codes for tracking railcars, but this system was eventually abandoned and replaced with a radio-based system called Automatic Equipment Identification.
In 1973, a group of trade associations from the grocery industry formed the Uniform Product Code Council which, with the help of consultants Larry Russell and Tom Wilson of McKinsey & Company, defined the numerical format that formed the basis of the Uniform Product Code. Technology firms including Charegon, IBM, Litton-Zellweger, Pitney Bowes-Alpex, Plessey-Anker, RCA, Scanner Inc., Singer, and Dymo Industries/Data General, put forward alternative proposals for symbol representations to the council. The Symbol Selection Committee finally chose to implement the IBM proposal designed by George J. Laurer in the North Carolina Research Triangle Park but with a slight modification to the font in the human readable area.
The first UPC-marked item ever to be scanned at a retail checkout was a 10-pack of Wrigley's Juicy Fruit chewing gum, purchased at the Marsh supermarket in Troy, Ohio, at 8:01 a.m. on 26 June 1974. The NCR cash register rang up 67 cents.
The shopping cart also contained other barcoded items but the gum was the first one picked up at the checkout. A facsimile of the gum packet went on display at the Smithsonian Institution's American history museum in Washington, D.C.
Murray Eden was a consultant on the team that created the Universal Product Code barcode. As chairman of a committee of scientists at the Massachusetts Institute of Technology, he helped "select a symbol that would endure the inevitable rush of technology that lay ahead." He chose the font, and he came up with the idea to add numbers to the bottom, which is a fail-safe system, in case the barcode reader is not working correctly.
IBM proposal
Around late 1969, IBM at Research Triangle Park in North Carolina assigned George Laurer to determine how to make a supermarket scanner and label. In late 1970, Heard Baumeister provided equations to calculate characters-per-inch achievable by two IBM bar codes, Delta A and Delta B. In February 1971, Baumeister joined Laurer.Delta B compared bar widths to space width to code bits. This was extremely sensitive to ink spread, where improper levels of ink or pressure would cause both edges of a bar to spread outward or shrink in.
In mid 1971, William "Bill" Crouse invented a new bar code called Delta C.
It achieved four times the characters per inch as Delta B.
Delta C achieved its higher performance by only using leading to leading or trailing to trailing edges which was unaffected by uniform ink spread. The code provided best performance when it had a defined character set with a fixed reference distance that spanned most or preferably all the character.
In August 1971, Crouse joined the scanner effort. After several months they had made no progress. They were aware of the RCA bull's eye label that could be scanned with a simple straight line laser scanner, but a readable label was far too large.
Although Litton Industries proposed a bull's eye symbol cut in half to reduce the area, it was still too large and presented the same ink smear printing problems as the RCA symbol. The redundancy and checking ability were removed completely. They were also aware of the many proposals from around the world, none of which were feasible.
In the spring of 1972, Baumeister announced a breakthrough. He proposed a label with bars that were slightly longer than the distance across all bars that needed to be read in a single pass. This label could be scanned with a simple "X" scanner only slightly more complex than the straight line laser scanner. The next day Baumeister suggested if the label were split into two halves the bar lengths could be cut nearly in half.
These two proposals reduced the area from the bull's eye by one third and then one sixth. The image to the right shows the label proposed by Baumeister. He did not specify any specific bar code as that was well understood. Except for the bar coding and ten digits the UPC label today is his proposal. Shortly after that Baumeister transferred to another area of RTP.
Laurer proceeded to define the details of the label and write a proposal. N.J. Woodland was assigned as planner for the project and aided Laurer with writing his proposal.
Laurer's first attempt with a bar code used Delta B. The resulting label size was about six inches by three inches which was too large. Crouse suggested that Laurer use his Delta C bar code and provided a copy of his patent that had a sample alphanumeric character set and rules to generate other size alphabets. This reduced the label size to about.
Later Laurer asked Crouse for assistance in how the scanner could detect a label. Together they defined guard bars and a definition of how to detect the label. The guard bars also provided identification for half label discrimination and training bars for the scanner threshold circuits. Laurer had a complete label definition and proceeded to write his proposal.
Previously Crouse had an idea for a simple wand worn like a ring and bracelet. He decided to develop that wand to provide a demonstration of the label.
On 1 December 1972, IBM presented Laurer's proposal to the Super Market Committee in Rochester, Minnesota, the location where IBM would develop the scanner. During the presentation, Crouse gave a lab demonstration where he read UPC-like labels with his ring wand. In addition to reading regular labels, he read the large two-page centerfold label in the proposal booklet. He then turned to a page showing a photo of labeled items sitting on a table. The labels were small and flawed due to the resolution of the printed photo but the wand read many of them. This demonstration showed the robustness of the pure Delta C code. The proposal was accepted.
One month later, 1 January 1973 Crouse transferred back to IBM's Advanced Technology group, and Laurer remained with the full responsibility for the label.
Dymo Industries, makers of handheld printing devices insisted that the code be character independent, so that handheld printing devices could produce the bar code in store if the items were not bar-coded by the manufacturers. Dymo's proposal was accepted by IBM and incorporated in IBM's latest proposal.
It was decided that the two halves of the label should have a different set of numeric characters. The character set Laurer derived from the Delta C patent used seven printable increments or units where two bars and two spaces would be printed. This yielded twenty combinations of characters, but there were two pairs that when read by Delta C rules yielded the same code for the pair.
Since eighteen characters were not enough Laurer tried adding one unit to the character set. This yielded twenty-six Delta C characters which could provide the two sets of decimal characters but it also added fourteen percent to the width of the label and thereby the height. This would be a thirty percent increase in area or a label of. Laurer felt this was not acceptable.
Laurer returned to the original character set with twenty characters but four of those were two pairs with the same Delta C reading. He decided to use them all. To distinguish between the pairs he would measure one bar width in each of the pairs to distinguish them from each other. For each pair those bars would be one or two units wide.
Laurer did not apply Baumeister's equations to this set. He felt just one bar width measurement would not be too serious. As it turned out it would have required over fifty percent increase in width and height for an area increase of more than double. Laurer later admitted these four characters in each set were responsible for most of the scanner read errors.
David Savir, a mathematician, was given the task of proving the symbol could be printed and would meet the reliability requirements, and was most likely unaware of Baumeister's equations. He and Laurer added two more digits to the ten for error detection and correction.
Then they decided to add odd/even parity to the number of units filled with bars in each side. Odd/even parity is a technique used to detect any odd number of bit errors in a bit stream. They decided to use odd on one half and even on the other. This would provide additional indication of which half ticket was being read. This meant that every bar width had to be read accurately to provide a good reading. It also meant every space would also be known.
Requiring every bit width to be read precisely basically nullified the Delta C advantage except for the Delta C reference measurement. Only the strange character set and the size of the label remains as a shadow of the Delta C code. The size was still that calculated for pure Delta C. If the label size had been properly recalculated, taking into account the required bar width measurements the label would have been far too large to be acceptable.
Mechanical engineering and electronic circuit design commonly require worst case designs using known tolerances. Many engineers working with bar codes had little experience with such things and used somewhat intuitive methods. This was the cause of the poor performance of the Delta B code and quite likely the failure of RCA's bull's eye scanner.
The following table shows the workable labels, available in the early 1970s, with their sizes.
This is assuming a bull's eye with the same information and reliable readability.