Swiss Alcohol Board
The Swiss Alcohol Board was a federal authority of the Swiss Confederation. It was integrated into the Federal Office for Customs and Border Security in early 2018.
The SAB was responsible for the enforcement of the Swiss Alcohol Act, which governs the production and importation of spirits and ethanol, as well as trade in and advertising of spirits. The aim of this legislation was health protection. Fermented beverages, such as wine and beer, are not included in the scope of application of the Alcohol Act.
Aim and tasks
The SAB fulfilled tasks in the area of federal monopolies on the production of spirits and the production and importation of ethanol. Together with its partners in the cantons, it ensured compliance with the advertising and trade regulations applicable to spirits.90% of its annual net profit of some CHF 260 million was allocated to AHV/IV financing and 10% to prevention projects.
Taxation of spirits
The SAB's core task was to levy consumption tax on spirits at a rate of CHF 29 per liter of pure alcohol. To do this, it monitored consistent market separation between spirits and ethanol for consumption purposes and ethanol for industrial purposes, which is tax-free.Advertising provisions
In Switzerland, the Alcohol Act restricts spirit advertising to product-related content only, banning lifestyle portrayals and discounts. The Alcohol Sector of the FOCBS assesses alcohol advertisement drafts for compliance. Fermented beverages like wine and beer are exempt from these regulations. Nonetheless, the Ordinance on Foodstuffs and Utility Articles—Articles 42 and 43—prohibits advertising aimed at individuals under 18, among other regulations, with enforcement and oversight delegated to the cantons.Trade regulations
The SAB issues permits for wholesale trade. A cantonal retail permit must be requested for selling and serving spirits to end customers. The cantons are responsible for the enforcement of trade regulations. The SAB provides advice to them in this area.Protection of minors
The ALK regulates alcohol trade and advertising to prevent problematic consumption. It imposes access restrictions, setting sales hours and age limits—16 for fermented drinks like beer, wine, and cider, and 18 for distilled spirits. The ALK also manages advertising, pricing, and taxation, ensuring legal compliance. Swiss law allows cantons and retailers to adopt stricter rules, such as in Ticino and some stores banning sales to those under 18. Enforcement depends on sales staff verifying customer ages with ID, aided by clear signage at sale points about age restrictions. The strategy encompasses taxation, production control, advertising limits, and age verification to mitigate alcohol risks.A free online training course is offered to individuals involved in the supply or sale of alcohol, focusing on educating them about the relevant cantonal and federal legal provisions. Upon successful completion and passing of the associated test, participants are awarded a certificate.
Test purchases are aimed at increasing awareness among sales staff about the prohibition of alcohol sales to minors under 16 or 18 years. These tests, undertaken by both private and governmental organizations, help ensure adherence to alcohol sales regulations. The test purchasing guide, serving as a reference for Switzerland, offers guidelines to standardize test purchases across cantons, communes, cities, and NGOs, facilitating the comparison of collected data with other authorities' results. The www.tkdb.ch platform enables standardized data entry and questionnaire development for diverse target groups, extending to items like games or cigarettes, with security ensured through restricted user access.