Store manager
A retail manager is the person ultimately responsible for the day-to-day operations of a retail store. All employees working in the store report to the retail/store manager. A store manager reports to a district/area or general manager.
Roles and responsibilities
Responsibilities of a store manager include:- Staff management: managing staff rotas; hiring, training, and firing of staff members; mediating disputes between staff; and taking overall care of staff and their well-being
- Presentation of store and advertising displays, managing sales promotions as well as organising in-store promotional events
- Product management, including ordering, receiving, price changes, handling damaged products, and returns
- Handling customer complaints and queries
- Utilising retail software in stores management and materials control
Sales generation
A store manager must meet the monthly, quarterly, or annual sales goals, depending on the company's fiscal cycle. This involves setting individual sales goals, holding contests for employees, or offering sales promotions. The manager may also find ways to make employees more productive to meet the goals. Thus, the store manager may be forced to reduce payroll expenditures by decreasing employees' hours, or otherwise reducing operating cost. A store manager should motivate their team to achieve the target set for the store. A store manager should set an example for their subordinates to follow.Safety and security
The Store manager is the store's primary key-holder and may be called to the store before, during, or after business hours in the event of an emergency. They are also responsible for the safety of all customers and employees on store premises. Store managers may be required to hold safety meetings, especially as dictated by union practices in cases where store employees belong to a union.Division of responsibility
A store manager may have several subordinates who have management-level responsibility. These employees may be called deputy managers, assistant managers, department managers, supervisors, key holders, shift leads, or leads. Sometimes members of the management team may be several grades below the store manager. One example would be store manager - deputy manager - department manager - department leads.A store manager has over-all responsibility for all day-to-day activity of the store. Managing & controlling staff, and planning are essential points of the store manager.