Market trend


A market trend is a perceived tendency of the financial markets to move in a particular direction over time. Analysts classify these trends as secular for long time-frames, primary for medium time-frames, and secondary for short time-frames. Traders attempt to identify market trends using technical analysis, a framework which characterizes market trends as predictable price tendencies within the market when price reaches support and resistance levels, varying over time.
A future market trend can only be determined in hindsight, since at any time prices in the future are not known. This fact makes market timing inherently a game of educated guessing rather than a certainty. Past trends are identified by drawing lines, known as trendlines, that connect price action making higher highs and higher lows for an uptrend, or lower lows and lower highs for a downtrend.

Market terminology

The terms "bull market" and "bear market" describe upward and downward market trends, respectively, and can be used to describe either the market as a whole or specific sectors and securities. The terms come from London's Exchange Alley in the early 18th century, where traders who engaged in naked short selling were called "bear-skin jobbers" because they sold a bear's skin before catching the bear. This was simplified to "bears," while traders who bought shares on credit were called "bulls." The latter term might have originated by analogy to bear-baiting and bull-baiting, two animal fighting sports of the time. Thomas Mortimer recorded both terms in his 1761 book Every Man His Own Broker. He remarked that bulls who bought in excess of present demand might be seen wandering among brokers' offices moaning for a buyer, while bears rushed about devouring any shares they could find to close their short positions. An unrelated folk etymology supposes that the terms refer to a bear clawing downward to attack and a bull bucking upward with its horns.

Secular trends

A secular market trend is a lasting long-term trend that lasts 5 to 25 years and consists of a series of primary trends. A secular bear market consists of smaller bull markets and larger bear markets; a secular bull market consists of larger bull markets and smaller bear markets.
In a secular bull market, the prevailing trend is "bullish" or upward-moving. The United States stock market was described as being in a secular bull market from about 1983 to 2000, with brief upsets including Black Monday and the Stock market downturn of 2002, triggered by the crash of the dot-com bubble. Another example is the 2000s commodities boom.
In a secular bear market, the prevailing trend is "bearish" or downward-moving. An example of a secular bear market occurred in gold from January 1980 to June 1999, culminating with the Brown Bottom. During this period, the market price of gold fell from a high of $850/oz to a low of $253/oz. The stock market was also described as being in a secular bear market from 1929 to 1949.

Primary trends

A primary trend has broad support throughout the entire market, across most sectors, and lasts for a year or more.

Bull market

A bull market is a period of generally rising prices. The start of a bull market is marked by widespread pessimism. This point is when the "crowd" is the most "bearish". The feeling of despondency changes to hope, "optimism", and eventually euphoria as the bull runs its course. This often leads the economic cycle, for example, in a full recession, or earlier.
Generally, bull markets begin when stocks rise 20% from their low and end when stocks experience a 20% drawdown. However, some analysts suggest a bull market cannot happen within a bear market.
An analysis of Morningstar, Inc. stock market data from 1926 to 2014 revealed that, on average, a typical bull market lasted 8.5 years with a cumulative total return averaging 458%. Additionally, annualized gains for bull markets ranged from 14.9% to 34.1%.

Examples

Bear market

A bear market is a general decline in the stock market over a period of time. It involves a transition from high investor optimism to widespread investor fear and pessimism. One generally accepted measure of a bear market is a price decline of 20% or more over at least a two-month period.
A decline of 10% to 20% is classified as a correction.
Bear territory always precedes a bear market. Typically, as a market enters bear territory, there are indicators other than a correction. The Cboe Volatility Index, a key measure of market volatility, increases, indicating heightened investor anxiety. Additionally, consumer sentiment drops, with expectations for unemployment rising and economic outlooks declining. Most recently, in April 2025, the United States stock market entered bear territory. The S&P 500 Index declined over 20% from its recent peak, meeting the technical definition of entering bear territory. This downturn is primarily attributed to escalating trade tensions and tariff policies under the Trump administration, which have led to significant market volatility and investor uncertainty. Ultimately, when a market enters bear territory, it almost always leads that stock market into a bear market.
Bear markets conclude when stocks recover, reaching new highs. The bear market is then assessed retrospectively from the recent highs to the lowest closing price, and its recovery period spans from the lowest closing price to the attainment of new highs. Another commonly accepted indicator of the end of a bear market is indices gaining 20% or more from their low.
From 1926 to 2014, the average duration of a bear market was 13 months, accompanied by an average cumulative loss of 30%. Annualized declines for bear markets ranged from −19.7% to −47%.

Examples

Some examples of a bear market include:
A market top is usually not a dramatic event. The market has simply reached the highest point that it will, for some time. This identification is retrospective, as market participants are generally unaware of it when it occurs. Thus prices subsequently fall, either slowly or more rapidly.
According to William O'Neil, since the 1950s, a market top is characterized by three to five distribution days in a major stock market index occurring within a relatively short period of time. Distribution is identified as a decline in price with higher volume than the preceding session.

Examples

The peak of the dot-com bubble, as measured by the NASDAQ-100, occurred on March 24, 2000, when the index closed at 4,704.73. The Nasdaq peaked at 5,132.50 and the S&P 500 Index at 1525.20.
The peak of the U.S. stock market before the 2008 financial crisis occurred on October 9, 2007. The S&P 500 closed at 1,565 and the NASDAQ at 2,861.50.

Market bottom

A market bottom marks a trend reversal, signifying the end of a market downturn and the commencement of an upward-moving trend.
Identifying a market bottom, often referred to as 'bottom picking,' is a challenging task, as it's difficult to recognize before it passes. The upturn following a decline may be short-lived, and prices might resume their descent, resulting in a loss for the investor who purchased stocks during a misperceived or 'false' market bottom.
Baron Rothschild is often quoted as advising that the best time to buy is when there is 'blood in the streets'—that is, when the markets have fallen drastically and investor sentiment is extremely negative.

Examples

Some more examples of market bottoms, in terms of the closing values of the Dow Jones Industrial Average include:
  • The Dow Jones Industrial Average hit a bottom at 1,738.74 on October 19, 1987, following a decline from 2,722.41 on August 25, 1987. This day is commonly referred to as Black Monday.
  • A bottom of 7,286.27 was reached on the DJIA on October 9, 2002, following a decline from 11,722.98 on January 14, 2000. This decline included an intermediate bottom of 8,235.81 on September 21, 2001, leading to an intermediate top of 10,635.25 on March 19, 2002. Meanwhile, the "tech-heavy" Nasdaq experienced a more precipitous fall, declining 79% from its peak of 5,132 on March 10, 2000, to its bottom of 1,108 on October 10, 2002.
  • A bottom of 6,440.08 on 9 March 2009 was reached after a decline associated with the subprime mortgage crisis starting at 14164.41 on 9 October 2007.

    Secondary trends

Secondary trends are short-term changes in price direction within a primary trend, typically lasting for a few weeks or a few months.

Bear market rally

Similarly, a bear market rally, sometimes referred to as a 'sucker's rally' or 'dead cat bounce', is characterized by a price increase of 5% or more before prices fall again. Bear market rallies were observed in the Dow Jones Industrial Average index after the Wall Street Crash of 1929, leading down to the market bottom in 1932, and throughout the late 1960s and early 1970s. The Japanese Nikkei 225 has had several bear-market rallies between the 1980s and 2011, while undergoing an overall long-term downward trend.