Pestalozzi AG
Pestalozzi AG is a Swiss company active in steel and iron trading and building services, based in Dietikon. The company's origins date back to the 18th century, making it one of Switzerland's oldest family businesses, currently in its ninth generation of family ownership.
Geographic presence
18th and 19th centuries
Johann Heinrich Wiser was first mentioned in 1763 as an iron merchant in the Badergasse in Zurich. His son, Johann David Wiser, took over the business in 1788 and registered it in the commercial register in 1789. The same year, the company moved to the former ossuary of the Fraumünster, near the banks of the Limmat, where boats carrying steel and iron docked until the 20th century.In 1835, Johann David Wiser acquired the Zur Farb building, located opposite the ossuary on the other side of the square at Münsterhof 12. Through additional real estate purchases in 1843, 1853, 1886, 1913, and 1918, the company formed a small "empire" in Zurich's old town. In 1850, Rudolf Alexander Pestalozzi-Wiser became the first member of the Pestalozzi family to join the company's management, representing the fourth generation of owners.
Early 20th century expansion
The fifth generation acquired land near Wollishofen station in 1893, as iron storage required increasingly more space. After installing a warehouse, a commercial building was constructed there in 1906. Fritz Burckhardt-Wiser joined the management in 1911, representing the sixth generation. With the arrival of the Basle Burckhardt family, the company's headquarters in Wollishofen was expanded.Modern developments
When the warehouse became too small in the 1950s, the seventh generation of owners purchased land outside Zurich in Dietikon in 1955 and built a steel reinforcement bending plant and six storage halls. In 1981, the company's headquarters was also transferred to Dietikon, which was ideally connected to transportation routes after the construction of the motorway in 1971.Business activities
Historical products and services
From its beginnings, Pestalozzi focused on commerce. In the 18th century, the company sold iron bars, horseshoes, iron wheel rims, sickles, files, stoves, and iron wire, as well as scrap metal. In the 19th century, industrialization, the construction of railway lines and steam engines, as well as the Franco-Prussian War of 1870-1871, led to a significant increase in turnover and workforce.The construction boom after World War II led to strong growth until the 1973 oil crisis. After this turning point, the strategy of the 1980s was again focused on growth: markets were expanded through corporate acquisitions, the sales program and service offerings were expanded.
Modern restructuring
The real estate crisis of the 1990s was followed by a consolidation phase, combined with restructuring. This restructuring allowed the eighth generation of owners to reduce dependence on ordinary steel, which was subject to strong competition. The company focused on quality and innovation and reduced its product range, which until then had differed little from those of other iron and steel merchants. The company sold most of the stakes acquired in the 1980s as well as areas with weak market shares. Sectors were redefined according to customers rather than products.In 1997, Pestalozzi acquired Gabs AG in Tägerwilen, a leader in the sheet metal accessories niche. The same year, transport activities were transferred to Transstahl AG.
Corporate structure and operations
The company name has changed over the years: Joh. David Wiser, Gebr. Pestalozzi, Pestalozzi & Co., Pestalozzi + Co AG, and Pestalozzi AG. Since 2019, the holding company has been called Pestalozzi Holding AG.A stock market listing was considered in the 1990s but ultimately rejected. Since the departure of the Burkchardts in 2000, the Pestalozzi family has once again become the sole owner of the company. In accordance with the tradition of limiting ownership to family members active operationally, it was agreed in 2014, during the transition to the ninth generation, that Matthias Pestalozzi would successively compensate his brothers and sisters.
As of 2022, the company serves approximately 8,500 clients throughout Switzerland, employs 400 staff members, achieves annual sales of CHF 235 million, and operates a fleet of 76 vehicles. The company distributes over 120,000 articles in the form of finished and semi-finished products for construction and metallurgy.
In 2021, the company was active in the areas of technical equipment and building envelope, steel processing, as well as transport and logistics. The company awards the Pestalozzi Prize for the best apprentice diploma in the industry.