Peer pressure
Peer pressure is a direct or indirect influence on peers, i.e., members of social groups with similar interests and experiences, or social statuses. Members of a peer group are more likely to influence a person's beliefs, values, religion and behavior. A group or individual may be encouraged and want to follow their peers by changing their attitudes, values or behaviors to conform to those of the influencing group or individual. For the individual affected by peer pressure, this can have both a positive or negative effect on them.
Social groups include both membership groups in which individuals hold "formal" membership and cliques in which membership is less clearly defined. However, a person does not need to be a member or be seeking membership of a group to be affected by peer pressure. An individual may be in a crowd, a group of many cliques, and still be affected by peer pressure. Research suggests that organizations as well as individuals are susceptible to peer pressure. For example, an organization may base a decision off of the current trends to receive more affection or grow a following group.
Peer pressure can affect individuals of all ethnic groups, genders and ages. Researchers have frequently studied the effects of peer pressure on children and on adolescents, and in popular discourse the term "peer pressure" is used most often with reference to those age-groups. It's important to understand that for children of adolescent age, they are faced with finding their identity. Erikson, a sociopsychologist, explains that identity is faced with role confusion, in other words, these children are trying to find a sense of belonging and are the most susceptible to peer pressure as a form of acceptance. For children, the themes most commonly studied are their abilities for independent decision-making. For adolescents, peer pressure's relationships to sexual intercourse and substance abuse have been significantly researched. Peer pressure can be experienced through both face-to-face interaction and through digital interaction. Social media offers opportunities for adolescents and adults alike to instill and/or experience pressure every day.
Studies of social networks examine connections between members of social groups, including their use of social media, to better understand mechanisms such as information sharing and peer sanctioning. Sanctions can range from subtle glances that suggest disapproval, to threats and physical violence. Peer sanctioning may enhance either positive or negative behaviors. Whether peer sanctioning will have an effect depends strongly on members' expectations and the possible sanctions actually being applied. It can also depend on a person's position in a social network. Those who are more central in a social network seem more likely to be cooperative, perhaps as a result of how networks form. However, this goes both ways and so they are also more likely to participate in negative behaviors. This may be caused by the repeated social pressures they experience in their networks.
Childhood and adolescence
Children
Imitation plays a large role in children's lives; in order to pick up skills and techniques that they use in their own life, children are always searching for behaviors and attitudes around them that they can co-opt. In other words, children are influenced by people that are important in their lives, such as friends, parents, celebrities, singers, dancers, etc. This may explain why children with parents who eat unhealthy or don't live active lifestyles can conform to creating habits just like their parents as young adults, and why children try to walk when very young. Children are aware of their position in the social hierarchy from a young age: their instinct is to defer to adults' judgements and majority opinions. Similar to the Asch conformity experiments, a study done on groups of preschool children showed that they were influenced by groups of their peers to change their opinion to a demonstrably wrong one. Each child was handed a book with two sets of images on each page, with a groups of differently sized animals on the left hand page and one animal on the right hand, and each child was asked to indicate the size of the lone animal. All the books appeared the same, but the last child would sometimes get a book that was different. The children reported their size judgements in turn, and the child being tested was asked last. Before the child was to be tested, however, there was a group of children working in conjunction with the researchers. Sometimes, the children who answered before the test subject all gave an incorrect answer. When asked in the presence of the other children, the last child's response was often the same as his or her peers. However, when allowed to privately share their responses with a researcher, the children proved much more resistant to their peers' pressure, illustrating the importance of the physical presence of their peers in shaping their opinions.An observation is that children can monitor and intervene in their peers' behavior through pressure. A study conducted in a remedial kindergarten class, in the Edna A. Hill Child Development Laboratory at the University of Kansas, was designed to measure how children could ease disruptive behavior in their peers through a two-part system. After describing a series of tasks to their classroom that included going to the bathroom, cleaning up, and general classroom behavior, teachers and researchers would observe children's performance on the tasks. The study focused on three children who were clearly identified as being more disruptive than their peers. They looked at their responses to potential techniques. They utilized the two-part system: first, each student would be given points by their teachers for correctly completing tasks with little disruption, and if a student reached three points by the end of the day they would receive a prize. The second part brought in peer interaction, where students who reached three points were appointed "peer monitors" whose role was to lead their small groups and assign points at the end of the day. The results were clear-cut, showing that the monitored students' disruption level dropped when teachers started the points system and monitored them, but when peer monitors were introduced the target students' disruption dropped to average rates of 1% for student C1, 8% for student C2, and 11% for student C3. Even small children, then, are susceptible to pressure from their peers, and that pressure can be used to effect positive change in academic and social environments.
Adolescence
Adolescence is the time when a person is most susceptible to peer pressure because peers become an important influence on behavior during adolescence, and peer pressure has been called a hallmark of adolescent experience. Children entering this period in life become aware for the first time of the other people around them and realize the importance of perception in their interactions. Peer conformity in young people is most pronounced with respect to style, taste, appearance, ideology, and values. According to a recent private opinion research study, the Social Pressure Index, college students feel the least comfortable sharing their private views in public. Peer pressure is commonly associated with episodes of adolescent risk-taking because these activities commonly occur in the company of peers. Affiliation with friends who engage in risky behaviors has been shown to be a strong predictor of an adolescent's own behavior. Peer pressure can also have positive effects when youth are pressured by their peers toward positive behavior, such as volunteering for charity, excelling in academics, or participating in a service project. The importance of peer approval declines upon entering adulthood.Even though socially accepted children are more prone to experience higher, more frequent, positive fulfillments and participate in more opportunities, research shows that social acceptance may increase the likelihood of engaging in risky behavior, depending on the norms in the group. Groups of popular children showed an increased propensity to engage in risky, drug-related and delinquent behavior when this behavior was likely to receive approval in their groups. Peer pressure was greatest among more popular children because they were the children most attuned to the judgments of their peers, making them more susceptible to group pressures. Gender also has a clear effect on the amount of peer pressure an adolescent experiences: girls report significantly higher pressures to conform to their groups in the form of clothing choices or speech patterns. Additionally, girls and boys reported facing differing amounts of pressures in different areas of their lives, perhaps reflecting a different set of values and priorities for each gender. Both boys and girls are susceptible to peer pressure, but what it revolves around is defining the values, beliefs, or attitudes that their peer groups have or deeply desire. For girls, it typically revolves around their physical appearance, including their fashion choices, such as wearing thong underwear. For boys, it's more likely to revolve around typical masculine ideals, such as athleticism or intellect. Either way, peer pressure tends to follow the trends with the current world.
Peer pressure is widely recognized as a major contributor to the initiation of drug use, particularly in adolescents. This has been shown for a variety of substances, including nicotine and alcohol. While this link is well established, moderating factors do exist. For example, parental monitoring is negatively associated with substance use; yet when there is little monitoring, adolescents are more likely to succumb to peer coercion during initiation to substance use, but not during the transition from experimental to regular use. Caldwell and colleagues extended this work by finding that peer pressure was a factor leading to heightened risk in the context of social gatherings with little parental monitoring, and if the individual reported themselves as vulnerable to peer pressure. Conversely, some research has observed that peer pressure can be a protective factor against substance use.
Peer pressure produces a wide array of negative outcomes. Allen and colleagues showed that susceptibility to peer pressure in 13- and 14-year-olds was predictive of not only future response to peer pressure, but also a wider array of functioning. For example, greater depression symptomatology, decreasing popularity, more sexual behavior, and externalizing behavior were greater for more susceptible teens. Of note, substance use was also predicted by peer pressure susceptibility such that greater susceptibility was predictive of greater alcohol and drug use.