Mr. Pizza


Mr. Pizza Inc. is a South Korean pizza chain established in 1990. It is the top pizza brand in Korea in terms of the number of franchisees and sales.
Mr. Pizza has won recognition overseas. In 2009, 2010, and 2011, China's restaurant review site Dazhong Dianping included it as one of the "50 Restaurants Beloved by Chinese Diners;" further, the restaurant guide Zagat named it the "Best Pizza Store".
Mr. Pizza was the first pizza franchise to be listed on KOSDAQ; in 2013, the chain had 400 outlets inside Korea and 28 stores in China, two in the United States and two in Vietnam. In 2010, the brand of Mr. Pizza in Japan was also fully acquired.
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Overview

The founder and chairman of Mr. Pizza is Jung Woo Hyun and the CEO and president is Moon Young Joo.
MPK Group was listed on KOSDAQ in August 2009 from Korea Pizza Corporation.

New store identity

Mr. Pizza developed a new store identity to strengthen its foothold in the global market and unveiled it at the opening of a Fuzhoulu location in Shanghai in March 2013.

Advertising

Mr. Pizza's September 2011 mockumentary-style commercial, "The True Origins of Pizza", had more than a million views on YouTube. It received high praise and in-depth analysis in a journal article by two New Zealand-based Asian studies professors. They stated that "the level of skill and irony that went into its making is noteworthy among commercial ads anywhere".

MPK Group Inc.

MPK Group Inc. is a restaurant company with a selection of premium brands including "Mr. Pizza", a handmade muffin and coffee franchise, "Manoffin", and "Jessica's Kitchen" Italian buffet restaurants.