Madison Reed


Madison Reed is an American brand of hair care and hair color products. The company has a subscription-based service through its online and brick-and-mortar stores as well as retail partnerships with Ulta Beauty, Walmart, Sally Beauty, and Amazon.com. The company also operates brick-and-mortar "Hair Color Bars" in cities across the United States.

Background

Madison Reed was founded in 2013 by Amy Errett. In 2017, Madison Reed opened brick-and-mortar "Hair Color Bars" in San Francisco and New York City for root touch-ups and glosses. By 2020, demand for at-home hair color increased significantly during the COVID-19 pandemic, contributing to revenue growth.
Since its founding, Madison Reed has received industry recognition. In 2021, it was named to Fast Company’s list of "Ten Most Innovative Beauty Companies," and in 2022 it appeared on Newsweek’s "Most Loved Workplaces”.

Product Offerings

The company was formed with the intention of offering salon-quality hair color that can be used at home, and later offered the option for color to be applied by a colorist at the company’s “Hair Color Bars.” Their product portfolio includes permanent hair color, demi-permanent hair color, and temporary root coverage solutions.
Their formulas are cruelty-free and Smart 8-Free, meaning they do not contain ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, or titanium dioxide.

Awards and recognition

Founder Amy Errett has been included on multiple business and leadership lists, including:
  • Forbes’s "50 Over 50" "
  • Inc.’s Female Founders 100.
  • Fast Company’s Queer 50 list
  • San Francisco Business Times’ Most Influential Women in Bay Area Business.
  • Ernst & Young’s Entrepreneur Of The Year® Bay Area Award.