Joe Louis
Joseph Louis Barrow was an American professional boxer who competed from 1934 to 1951. Nicknamed "the Brown Bomber", Louis is widely regarded as one of the greatest and most influential boxers of all time. He reigned as the world heavyweight champion from 1937 until his temporary retirement in 1949. He was victorious in 25 consecutive title defenses, a record for all weight classes. Louis has the longest single reign as champion of any boxer in history.
Louis's cultural impact was felt well outside the ring. He is widely regarded as the first African-American to achieve the status of a nationwide hero within the United States, and was also a focal point of anti-Nazi sentiment leading up to and during World War II because of his historic rematch with German boxer Max Schmeling in 1938.
Early life
Born on May 13, 1914, in rural Chambers County, Alabama—in a ramshackle dwelling on Bell Chapel Road, located about off State Route 50 and roughly from LaFayette—Louis was the seventh of eight children of Munroe Barrow and Lillie Barrow. He weighed at birth. Both of his parents were children of former slaves, alternating between sharecropping and rental farming.Louis suffered from a speech impediment and spoke very little until about the age of six. Munroe Barrow was committed to a mental institution in 1916 and, as a result, Joe knew very little of his biological father. Around 1920, Louis's mother married Pat Brooks, a local construction contractor, having received word that Munroe Barrow had died while institutionalized.
In 1926, shaken by a gang of white men in the Ku Klux Klan, Louis's family moved to Detroit, Michigan, forming part of the post-World War I Great Migration. Joe's brother worked for Ford Motor Company and the family settled into a home at 2700 Catherine Street in Detroit's Black Bottom neighborhood.
Louis attended Bronson Vocational School for a time to learn cabinetmaking.
Amateur career
The Great Depression severely affected the Barrow family, but Joe still made time to work out at a local youth recreation center at 637 Brewster Street in Detroit. His mother attempted to get him interested in playing the violin. He is rumored to have tried to hide his pugilistic ambitions from his mother by carrying his boxing gloves inside his violin case.Louis made his debut in early 1932 at the age of 17. Legend has it that before the fight, the barely literate Louis wrote his name so large that there was no room for his last name, and thus became known as "Joe Louis" for the remainder of his boxing career. After this debut—a loss to future Olympian Johnny Miler—Louis compiled numerous amateur victories, eventually winning the club championship of his Brewster Street recreation center, the home of many aspiring Golden Gloves fighters.
In 1933, Louis won the Detroit-area Golden Gloves Novice Division championship against Joe Biskey for the light heavyweight classification. He later lost in the Chicago Golden Gloves Tournament of Champions. The next year, competing in the Golden Gloves' Open Division, he won the light heavyweight classification, this time also winning the Chicago Tournament of Champions against Joe Bauer. However, a hand injury forced Louis to miss the New York/Chicago Champions' cross-town bout for the ultimate Golden Gloves championship. In April 1934, he followed up his Chicago performance by winning the light heavyweight United States Amateur Champion National AAU tournament in St. Louis, Missouri.
By the end of his amateur career, Louis's record was 50–4, with 43 knockouts.
Professional career
Joe Louis had only three losses in his 69 professional fights. He tallied 52 knockouts and held the championship from 1937 to 1949, the longest span of any heavyweight titleholder. After returning from retirement, Louis failed to regain the championship in 1950, and his career ended after he was knocked out by Rocky Marciano in 1951.Early years
Louis's amateur performances attracted the interest of professional promoters, and he was soon represented by a black Detroit-area bookmaker named John Roxborough. As Louis explained in his autobiography, Roxborough convinced the young fighter that white managers would have no real interest in seeing a black boxer work his way up to title contention:told me about the fate of most black fighters, ones with white managers, who wound up burned-out and broke before they reached their prime. The white managers were not interested in the men they were handling but in the money they could make from them. They didn't take the proper time to see that their fighters had a proper training, that they lived comfortably, or ate well, or had some pocket change. Mr. Roxborough was talking about Black Power before it became popular.
Roxborough knew a Chicago area boxing promoter named Julian Black who already had a stable of mediocre boxers against which Louis could hone his craft, this time in the heavyweight division. After becoming part of the management team, Black hired fellow Chicago native Jack "Chappy" Blackburn as Louis's trainer. Louis's initial professional fights were all in the Chicago area, his professional debut coming on July 4, 1934, against Jack Kracken in the Bacon Casino on Chicago's south side. Louis earned $59 for knocking out Kracken in the first round. $59 in 1934 is equivalent to $1,148.60 in 2020 dollars. Louis won all 12 of his professional fights that year, 10 by knockout.
In September 1934, while promoting a Detroit-area "coming home" bout for Louis against Canadian Alex Borchuk, Roxborough was pressured by members of the Michigan State Boxing Commission to have Louis sign with white management. Roxborough refused and continued advancing Louis's career with bouts against heavyweight contenders Art Sykes and Stanley Poreda.
While training for a fight against Lee Ramage, Louis noticed a young female secretary for the black newspaper at the gym. After Ramage was defeated, the secretary, Marva Trotter, was invited to the celebration party at Chicago's Grand Hotel. Trotter later became Louis's first wife in 1935.
During this time, Louis also met Truman Gibson, the man who would become his personal lawyer. As a young associate at a law firm hired by Julian Black, Gibson was charged with personally entertaining Louis during the pendency of business deals.
Title contention
Although Louis's management was finding him bouts against legitimate heavyweight contenders, no path to the title was forthcoming. While professional boxing was not officially segregated, many white Americans did not like the prospect of a black champion. In 1908, during an era of severe anti-black repression, Jack Johnson became the first black heavyweight champion. Johnson's flamboyant lifestyle and marriage to a white woman engendered an enormous backlash that greatly limited opportunities of black fighters in the heavyweight division. Black boxers were denied championship bouts, and there were few heavyweight black contenders at the time, though there were African Americans who fought for titles in other weight divisions, and a few notable black champions, such as Tiger Flowers. Louis and his handlers would counter the legacy of Johnson by emphasizing the Brown Bomber's modesty and sportsmanship. Biographer Gerald Astor stated that "Joe Louis' early boxing career was stalked by the specter of Jack Johnson".If Louis were to rise to national prominence among such cultural attitudes, a change in management would be necessary. In 1935, boxing promoter Mike Jacobs sought out Louis's handlers. After Louis's narrow defeat of Natie Brown on March 29, 1935, Jacobs and the Louis team met at the Frog Club, a black nightclub, and negotiated a three-year exclusive boxing promotion deal. The contract, however, did not keep Roxborough and Black from attempting to cash in as Louis's managers; when Louis turned 21 on May 13, 1935, Roxborough and Black each signed Louis to an onerous long-term contract that collectively dedicated half of Louis's future income to the pair.
Black and Roxborough continued to carefully and deliberately shape Louis's media image. Mindful of the tremendous public backlash Johnson had suffered for his unapologetic attitude and flamboyant lifestyle, they drafted "Seven Commandments" for Louis's personal conduct. These included:
- Never have his picture taken with a white woman
- Never gloat over a fallen opponent
- Never engage in fixed fights
- Live and fight clean
As a result, Louis was generally portrayed in the white media as a modest, clean-living person, which facilitated his burgeoning celebrity status.
With the backing of a major promotion, Louis fought thirteen times in 1935. The bout that helped put him in the media spotlight occurred on June 25, when Louis knocked out 6'6", 265-pound former world heavyweight champion Primo Carnera in six rounds. Foreshadowing the Louis–Schmeling rivalry to come, the Carnera bout featured a political dimension. Louis's victory over Carnera, who symbolized Benito Mussolini's regime in the popular eye, was seen as a victory for the international community, particularly among African Americans, who were sympathetic to Ethiopia, which was attempting to maintain its independence by fending off an invasion by fascist Italy. America's white press began promoting Louis's image in the context of the era's racism; nicknames they created included the "Mahogany Mauler", "Chocolate Chopper", "Coffee-Colored KO King", "Safari Sandman", and one that stuck: "The Brown Bomber".
Helping the white press to overcome its reluctance to feature a black contender was that in the mid-1930s boxing desperately needed a marketable hero. Since the retirement of Jack Dempsey in 1929, the sport had devolved into a sordid mixture of poor athletes, gambling, fixed fights, thrown matches, and control of the sport by organized crime. New York Times Columnist Edward Van Ness wrote, "Louis... is a boon to boxing. Just as Dempsey led the sport out of the doldrums... so is Louis leading the boxing game out of a slump". Likewise, biographer Bill Libby asserted that "The sports world was hungry for a great champion when Louis arrived in New York in 1935".
While the mainstream press was beginning to embrace Louis, many still opposed the prospect of another black heavyweight champion. In September 1935, on the eve of Louis's fight with former titleholder Max Baer, Washington Post sportswriter Shirley Povich wrote about some Americans' hopes for the white contender, "They say Baer will surpass himself in the knowledge that he is the lone white hope for the defense of Nordic superiority in the prize ring". Those expectations were soon disproven.
Although Baer had been knocked down only once before in his professional career, Louis dominated the former champion, knocking him out in the fourth round. Unknowingly, Baer suffered from a unique disadvantage in the fight: earlier that evening, Louis had married Marva Trotter at a friend's apartment and was eager to end the fight in order to consummate the relationship. Later that year, Louis also knocked out Paulino Uzcudun, who had never been knocked down before.