Faherty Brand
Faherty Brand is an American clothing company, founded by twin brothers Alex and Mike Faherty. Its aesthetic was described as "surf hippie" by The New York Times.
History
Before founding Faherty, Mike Faherty was employed by Ralph Lauren, while Alex Faherty worked in private equity at Cerberus. His tenure at Ralph Lauren from 2005 to 2012 was instrumental in his success, providing him with extensive exposure to fabric mills, design processes, and pattern creation.They started the company to create a "perfect" board short. Swim trunks were the initial offering from Faherty Brand.
Faherty Brand debuted its first full clothing line in the summer of 2013.
In the spring of 2020, Faherty Brand launched a full women's collection, with dresses being particularly popular, accounting for 40% of all women's sales.
The brand's approach to sustainability has been described as focusing more on action rather than political pronouncements.
One of the communities that Faherty Brand has particularly invested in is the Native American community. The brand, anticipating criticism for appropriating Native American designs, announced plans to establish long-term relationships with Native American designers.
Faherty began exploring the sale of a minority stake in the business to an external investor in late 2023.